Senior Analyst, Media

Location: While remote work is supported, local Twin Cities candidates are strongly preferred for occasional onsite collaboration

Duration: ~6 weeks | ~30 hours/week | ~190 hours for Phase 2 | Potential extension into Phase 3

Start Date: Targeting August 18, 2025

Overview

Our client is seeking a contract Senior Analyst, Competitive Media Intelligence to join their team for a specialized benchmarking project with one of our largest enterprise clients in the B2B tech space. This initiative will analyze how two major enterprise software brands are investing across paid and owned media including spend, messaging, creative, and channel mix beginning with the U.S. market.

This Project Will Span Two Primary Phases

• Phase 1: Research Planning — Stakeholder alignment, research tool evaluation, framework development
• Phase 2: U.S. Execution — Competitive analysis, data visualization, and delivery of strategic insights
  
  

What You’ll Do

Competitive Media Research (60%)

• Lead the evaluation and setup of competitive research tools
• Use platforms like Vivvix, Pathmatics, SEMrush, AdClarity, or similar to analyze competitor ad spend, placements, flighting, and messaging
• Pull, QA, and synthesize data to uncover patterns and inferred media strategy
• Contribute to benchmarking reports that provide actionable insights for internal and client teams
  
  

Reporting & Strategic Storytelling (30%)

• Build visual reports and dashboards (Excel, Looker Studio, PowerPoint, Google Slides)
• Offer point-of-view recommendations and identify whitespace opportunities
• Support strategic planning sessions and framework development for future analysis
  
  

Collaboration & Support (10%)

• Work closely with client strategists, media planners, and internal teams
• Provide ad hoc competitive research support and help establish scalable research workflows
  
  

Who You Are

• 6-10 years of experience in competitive media research, digital strategy, or analytics
• Strong proficiency with platforms such as Vivvix (Kantar), Pathmatics, MediaRadar, SEMrush, AdClarity, or related tools
• Demonstrated ability to translate large datasets into compelling insights and narratives
• Experience working with B2B or enterprise software/SaaS brands is preferred
• Skilled in Excel, Google Sheets, PowerPoint, Google Slides, and data visualization tools
• Comfortable working independently, managing deadlines, and collaborating cross-functionally
• Bachelor’s degree in Marketing, Business, Analytics, or related field preferred
  
  

Additional Details

• This role reports to the VP of Planning & Performance on the client team
• Must be available during Central Time Zone business hours
• Opportunity for continued work in Phase 3 (Nov-Dec) depending on performance and project evolution
  
  

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