What are the responsibilities and job description for the Sales Associate position at Doral Automotive Group?
Doral Automotive Group
Job Description
Position Summary
A sales associate sells automobiles at car dealerships and helps customers to find the right purchase for their needs. They are required to demonstrate a sound understanding of the latest industry trends, the features and benefits of each car, and the ability to offer advice to meet monthly sales targets.
Job Description
Position Summary
A sales associate sells automobiles at car dealerships and helps customers to find the right purchase for their needs. They are required to demonstrate a sound understanding of the latest industry trends, the features and benefits of each car, and the ability to offer advice to meet monthly sales targets.
Position Requirements and Qualifications
- Exceptional customer service skills, including interpersonal communication and rapport building.
- In-depth knowledge of the dealership's vehicles, finance options and sales process.
- Intuition to anticipate which cars will appeal to different customers.
Position Responsibilities
- Sells and delivers a minimum number of vehicles per month.
- Writes complete sales orders and processes paperwork in accordance with dealership policies.
- Utilizes dealership sales control and follow-up systems.
- Attends product and sales training courses as requested by sales manager.
- Keeps up-to-date on new products and services within the industry.
- Assists customers in selecting a vehicle by asking questions and listening carefully to their responses.
- Explains fully product performance, application and benefits to prospects.
- Describes all optional equipment available for customer purchase.
- Offers test drives to all prospects. Follows dealership procedure to obtain proper identification from customer prior to test drive.
- Exhibits high level of commitment to customer satisfaction.
- Keeps abreast of new products, features, accessories, etc., and their benefits to customers.
- Introduces customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership's service department.
- Schedules first service appointment.
- Follows up on all post delivery items, tag/title work, “we-owes” and special requests to be sure that all customer expectations are met.
- Reviews and analyzes actions at the end of each day, week, month and year to determine how to better utilize time and plans more effectively.
- Attends sales meetings.
- Maintains professional appearance.
- Other tasks as assigned.
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