What are the responsibilities and job description for the eCommerce Specialist position at E-Commerce Company?
1. Experience & Knowledge
- 1-2 Years of Amazon FBA Experience: At least 1 year of hands-on experience with Amazon FBA, including product listing, inventory management, and fulfillment.
- In-Depth Understanding of Amazon Seller Central: Comfortable navigating all key areas of Seller Central, including managing listings, handling orders, tracking shipments, and resolving customer service issues.
- Inventory Management: Knowledge of inventory forecasting, restocking, and managing FBA shipments to avoid stockouts or excess inventory.
2. Skills & Abilities
- Listing Optimization: Strong ability to create and optimize product listings, including creating compelling titles, bullet points, descriptions, and implementing Amazon SEO practices to boost visibility and conversions.
- Keyword Research: Proficiency in performing keyword research using Amazon tools or third-party software and applying the findings to improve product listings.
- Amazon Ad Campaign Management: Experience managing and optimizing Amazon PPC campaigns (e.g., Sponsored Products, Sponsored Brands, and Sponsored Display). Ability to monitor and adjust campaigns for optimal performance, including understanding key metrics like ACoS (Advertising Cost of Sale).
- Campaign Performance Analysis: Ability to analyze Amazon PPC reports, identify trends, and adjust bidding and targeting to improve ad performance and maximize ROI.
- Customer Service Management: Experience managing customer service inquiries, addressing product reviews, and resolving issues related to returns or feedback.
3. Tools & Software Knowledge
- Amazon Seller Central Tools: Advanced knowledge of Seller Central’s key features, including inventory management, order processing, and performance metrics.
- Excel/Google Sheets: Proficiency in Excel or Google Sheets for tracking sales data, analyzing reports, and organizing campaigns.
- Basic Analytics Tools: Comfort with using Amazon's reporting features, as well as external tools (e.g., Google Analytics) to track sales performance and adjust strategies accordingly.
4. Soft Skills & Traits
- Strong Communication Skills: Ability to communicate clearly and professionally with customers, Amazon support, and team members.
- Analytical Thinking: Strong ability to analyze data, identify trends, and make data-driven decisions to optimize listings and ad campaigns.
- Attention to Detail: High attention to detail in ensuring product listings are accurate and align with Amazon’s guidelines.
- Problem-Solving: Ability to troubleshoot and resolve issues like account suspensions, product listing errors, or poor ad performance.