What are the responsibilities and job description for the Marketing Specialist position at Eagle Analytical?
What We’re Looking For
We are seeking a dynamic and creative Marketing Specialist to join our team. The ideal candidate will be passionate about marketing, with a keen eye for detail and a strong understanding of current marketing trends. In this role, you will collaborate with cross-functional teams to develop and implement strategic marketing initiatives that drive brand awareness, customer engagement, and sales growth.
What You Will Do
- Serve as the marketing point person for Eagle’s business units, engaging them in annual marketing and communication planning, measuring potential ROI or organizational benefit, and driving execution through the year.
- Work with Management to create a strategic marketing planning process.
- Develop an understanding of each business units’ objectives and challenges.
- Drive execution of business unit deliverables both personally and through the marketing team
- Assist with related special projects, as assigned.
- Develop and execute marketing strategies to promote our products or services.
- Plan and oversee the implementation of marketing campaigns across various channels, including digital, social media, email, and traditional marketing channels.
- Conduct market research to identify new trends, opportunities, and consumer preferences.
- Create compelling content for marketing materials, including website copy, blog posts, social media posts, and promotional materials.
- Manage relationships with external vendors, such as advertising agencies, printers, and graphic designers.
- Analyze marketing data (campaign results, conversion rates, website traffic, etc.) to optimize marketing strategies and tactics.
- Monitor and report on the effectiveness of marketing activities and campaigns.
- Stay up to date with industry trends and best practices in marketing.
Who You Are
- Bachelor's degree in Marketing, Business Administration, or related field
- Ability to manage multiple projects simultaneously and work well under pressure and tight deadlines.
- Proven experience in marketing roles, with a strong portfolio of executing successful marketing campaigns.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms, such as Google Analytics, social media management tools, and email marketing software.
- Strong analytical skills and the ability to interpret data to make informed marketing decisions.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team, with strong collaboration and project management skills.
- Flexibility to adapt to changing priorities and deadlines.
- Passion for marketing and a willingness to stay updated on industry trends and best practices.
- Advanced level computer skills in Microsoft Office
- Experience in web development.
- Experience in graphic design (InDesign, Photoshop, Illustrator…)
- Experience working with a CRM
Who We Are
Serving customers since 2004, Eagle offers the highest quality in preparation testing for sterility, bacterial endotoxins, microbial detection, beyond-use dating (BUD) determination and active ingredient potency. State-of-the-art equipment, combined with the experience and knowledge of our team, makes Eagle the best choice for all testing needs. The Eagle team is committed not only to performing the best quality control testing, but also working relentlessly with our customers on solutions if tests receive unexpected results. Learn more at www.eagleanalytical.com.
