Branding and Communications Specialist

Encova Insurance, formerly Motorists Insurance and BrickStreet Insurance, has an immediate opening for an Branding and Communications Specialist for our Columbus location. This role will be fully remote and will move into a flexible hybrid working situation when we return to the office.

JOB OBJECTIVE:

Help lead the strategy and execution of marketing and communications programs for Encova Insurance and key stakeholders that support growth and other corporate objectives through traditional and emerging channels. Establish and maintain brand standards to operate within in order to sustain a strong brand awareness. Discover new opportunities to further the positioning of the Encova brand. Support internal communications efforts.

ESSENTIAL FUNCTIONS:

• Communicate effectively to external audiences, including agents, policyholders, media and the general public through traditional, digital and emerging media. Develop comprehensive communication plans based on the strategic objectives of Encova Insurance and its key stakeholders; communication plans may include: email marketing, organic and/or paid social media, public relations, internal communications, newsletter inclusions, website alerts, FAQs, talking points, advertising, word-of-mouth and more.
• Use independent judgment and decision-making to create, propose and implement multi-channel communication programs to support the needs of all business lines to communicate with agents, policyholders and the general public. This will include, but will not be limited to, communication of strategy and objectives, product introductions, incentive programs and policyholder materials.
• Collaborate with internal teams (Customer Experience, Information Technology, Agency Services and Marketing and profit centers) to solidify comprehensive, strategic marketing and communications plans.
• Lead and implement comprehensive marketing and communication plans, including writing, proofing, obtaining approvals, collaborating with designers and more. Write content and edit contributions from other staff in Branding and Communications, the leadership team and other areas as assigned.
• Monitor, measure and report on campaign effectiveness; optimize efforts based on results.
• Demonstrate strong understanding of digital marketing strategy, trends and key performance indicators, including content strategy, email marketing, organic and paid social media strategy, SEO and Google Analytics.
• Lead content strategy and management for all external-facing Encova web properties, including our public site and customer-facing portals, and collaborate with internal teams to optimize user experience.
• Plan and execute social media campaigns; listen and respond to social media engagement.
• Monitor, maintain and improve Encova’s online reputation, i.e. Google reviews, etc.
• Demonstrate strong project management and interpersonal skills. Commonly lead projects and interact with integrated teams.
• Maintain collaborative editorial and corporate calendars with upcoming deadlines and priorities with input from other members of the Branding and Communications team.
• Ensure consistent use of the corporate brand across all functions and platforms.
• Ensure consistency of basic corporate information, such as logos, contact information, brand templates, etc.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption.

KNOWLEDGE, SKILLS AND EXPERIENCE:

An undergraduate degree in marketing, journalism or a related field. At least one to two years of directly related experience in communications, advertising, public relations or digital marketing preferred. Strong writing skills and a demonstrated success in content strategy is required. A portfolio demonstrating diverse writing styles is required, along with demonstrated strong proofing and editing skills. Demonstrated experience managing SEO, email marketing, social media and AP style are highly desired. Experience with Salesforce marketing cloud, EpiServer CMS and SharePoint are a plus. Work in or understanding of the insurance industry is desirable.

This position has been evaluated in accordance with the Americans with Disabilities Act. Encova Insurance makes every effort to reasonably accommodate disabilities to permit performance of the essential functions and candidates who need such accommodation are encouraged to seek it. This description reflects the nature and level of work performed by associates in this position. It is not an all-inclusive inventory of duties, responsibilities and qualifications required. It provides an accurate overview of the work and skills needed to perform this position. Because job content may change from time to time, Encova Insurance reserves the right to add and/or delete functions from this job as it deems necessary for business reasons.

Ready to join our team?
At Encova Insurance, we firmly believe that our associates drive our company’s success by delivering unrivaled service to our customers. With success in mind, we make an ongoing effort to provide an environment that offers challenging, stimulating and financially rewarding opportunities.

Join us to discover a work experience where your diverse ideas will be met with enthusiasm – where you can learn and grow to your fullest potential.

What you can expect from us
Join our family of industry leaders, and let us reward you with a competitive salary, bonus and benefits package that includes but is not limited to: a 401(k), wellness programs, bonus incentive plans and flexible schedules, with an early close of the office every Friday. Additionally, Encova aspires to be an outstanding corporate citizen in all the markets we serve; we encourage and support associate participation in community initiatives through our foundations.

Encova Insurance is an EOE/E-Verify employer.