What are the responsibilities and job description for the Creative Director position at Erlanger Health System?
Job Summary:
The Creative Director is responsible for setting and protecting the creative vision for the Erlanger Health System brand across all platforms and programs. Leading a team of designers and content creators, the Creative Director transforms strategy into compelling campaigns and ensures the creative function serves as a driver of organizational excellence.
This role oversees the development of high-quality visual and narrative assets and ensures brand cohesion across Erlanger’s consumer-facing, internal, and philanthropic communications. The Creative Director is both a hands-on leader and a strategic voice—guiding creative direction, managing capacity and workflow, and collaborating closely with peer directors to advance integrated campaigns.
Education:
Required:
Bachelor’s degree in Graphic Design, Visual Communications, Advertising, or a related field
Preferred:
Master’s degree preferred
Experience:
Required:
- 7–10 years of progressive experience in creative direction or design leadership
- 3 years managing teams in a fast-paced, deadline-driven creative environment
- Strong portfolio demonstrating brand leadership, campaign execution, and multi-platform creative work
- Experience in healthcare, nonprofit, or mission-driven environments preferred
- Fluency in Adobe Creative Suite, visual storytelling, and digital-first design principles
Preferred:
Position Requirement(s): License/Certification/Registration
Required:
Preferred:
Department Position Summary
At Erlanger, the marketing department operates with the agility, responsiveness, and cross-disciplinary integration of a marketing firm—embedded within a hospital system. The Creative Director plays a critical leadership role within this internal firm, overseeing the development and stewardship of the health system’s visual identity and brand voice across service lines, enterprise campaigns, public health initiatives, physician practice promotion, and philanthropic marketing efforts.
Functioning as a peer to the Marketing, Communications, Community Relations, Development and Digital & Web Strategy Directors, the Creative Director ensures all creative output is aligned, relevant, and resonant—supporting Erlanger’s mission while meeting the expectations of today’s healthcare consumer.
This servant leader is accountable for the growth and development of team members. This comes in the form of regular coaching, the gift of feedback, career path planning, performance reviews and overall professional development.
