Principal Analyst, B2B Marketing Executives

At Forrester, we're trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That's why we're always looking to empower talented individuals to perform at their best every single day. We're proud of our community of smart people and vibrant voices who come together to do what's right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.

About This Role:

The Principal Analyst is responsible for conducting innovative research and delivering advice through written reports, consulting, client inquiries, guidance sessions, and speeches. As a member of Forrester's B2B marketing executives research team, this individual conducts research to help CMOs/heads of marketing envision and execute a long-term marketing strategy that focuses their business on customer value and drives measurable impact on growth, retention, and advocacy. The Principal Analyst plays a key role in improving alignment and engagement between the CMO and other B2B C-suite leaders.

The successful candidate for this role will write for, present to, and advise on Forrester's B2B marketing executives research and develop new ideas and differentiating thought leadership that helps CMOs see around the corner on key customer, technology, and market trends. Candidates must possess a strong understanding of the issues facing senior marketing executives and an appetite for conducting and writing research to stay abreast of those issues. They must possess a passion for conducting and writing research on these topics with curiosity, business practicality, and prescriptive advice.

Job Description:

• Demonstrate a relentless pursuit in producing research that is bold, connected, and embedded.
• Define the forward-thinking vision for B2B marketing strategy and C-suite collaboration empowering the CMO to drive business growth.
• Develop new research ideas and hypotheses through cultivating a deep understanding of what is required to establish a transformational strategy that elevates marketing as a growth catalyst.
• Analyze trends and curate best practices for improving the effectiveness of marketing strategy, and its connection to business planning, through primary and secondary research coupled with strong engagement with the broader Forrester research community.
• Closely partner with research analytics on survey data collection strategies in support of the marketing strategy research agenda.
• Lead several research projects and deliverables that convey new ideas annually. These research deliverables typically: 1) introduce new thinking about successful strategies and best and next practices; 2) present strategic maturity assessments and improvement roadmaps; 3) compare new technologies or services and their potential to help clients solve their business challenges; or 4) identify best practices that affect customer value.
• Collaborate with experts in different focus areas from across Forrester's roles and geographic teams to develop a complete context, both providing input to their research reports and writing reports incorporating their expertise to provide a big-picture view.
• Support consulting engagements as a subject-matter expert to apply Forrester's research in the context of a client's specific business environment.
• Present at Forrester-sponsored and industry-related events and deliver client/market-facing webinars.
• Establish, or further develop, an industry presence as an influential speaker and thinker; build relationships with senior marketing leaders as well as journalists who cover the area; and participate in press inquiries as necessary.
• Support team members in research collaboration, idea development, and higher-order strategic thinking. Actively develop new and more junior colleagues to contribute to and deliver their own high-quality research deliverables and client engagements.
• Embrace social tools and build a market presence via social media.
• Support sales in client development discussions.

Job Requirements:

• A strong record of academic achievement: BA or BS degree as a minimum; MBA or MS in a related field is preferred.
• A minimum of fifteen years of work experience and eight to 10 years of marketing leadership experience (with at least three to five years at the VP level or above), with a proven track record of leadership in B2B marketing strategy and transformation. Experience with B2B2C business models is a plus.
• A profound spirit of team collaboration. We work as an integrated team that supports all team members.
• Deep intellectual curiosity about the evolving nature of B2B marketing; solid marketing instincts and a practical understanding of what makes marketing work; and a creative view of markets, technologies, and attitudes combined with a fascination with the future.
• Superior listening, critical thinking, and writing skills as well as memorable presentation skills. Analysts are expected to take complex, disparate ideas (the big answers almost never come from one source) and distill them into simple, provocative concepts - and be willing to take a stand on what marketing leaders must envision and do.
• The ability to adhere to project and deliverable timelines and deadlines.
• The ability to travel up to 30% to 50% of the time (post-pandemic).

Please note that the base salary range listed here applies to all applicable US geographies listed in this requisition, with the exception of New York City; base salary will be dependent on an employee's primary working location and the employee's skills compared to the requirements of the role. At Forrester, it is not typical for an individual to be hired at or near the top of the range for their role.

Base salary range: $136,203 - $255,559

Base salary range for New York City, NY: $156,633 - $255,559

Explore #ForresterLife on:

FLSA Status:

Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester's recruitment process. If you would like to discuss a reasonable accommodation, please reach out to .

Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.

Forrester will consider all qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.