What are the responsibilities and job description for the Digital Marketing Specialist position at Fort Healthcare Inc?
Fort HealthCare is a patient-centered hospital and healthcare system serving individuals, businesses and families in Jefferson, Dane, and Walworth Counties, and we are seeking Digital Marketing Specialist to join our Marketing team.
Shift:
Full time
80 hours per bi-weekly pay period
Day Shift
Fort HealthCare is proud to be recognized by Modern Healthcare, a national health care publication, as one of the "Best Places to Work" as well as being named a 13-time award winner of the Milwaukee Journal/Sentinel Top Workplace award for Southeastern Wisconsin and a 3-time award winner of the USA Top Workplace award. In addition, Fort HealthCare is proud to be recognized by Chartis, a healthcare consulting firm, as one of the “Top 100 Rural & Community Hospitals” in the United States.
Our Mission Statement is our daily guide to provide the best health care possible. We promote it widely for all we serve to read, understand and to help our public hold us accountable for the promises we make.
Our Mission Statement - Improve the Health and Well-being of Our Community
Our Vision Statement provides each of us at Fort HealthCare with a goal. It is our motivation to improve constantly upon the level of care we provide, and the quality of services delivered.
Our Vision - Be the Healthiest Community in Wisconsin.
We offer competitive pay and benefits, education, and resources you need to perform your job and ample opportunities for professional growth.
The Digital Marketing Specialist strategizes and plans, implements and controls all of Fort HealthCare’s social media platforms. This position assists HR in recruiting efforts via social media. This position also assists members of the Marketing department with website and other digital content, including writing and posting multiple monthly blog posts, creating graphics, and more. This position requires multiple skills such as: basic graphic design, social media, communications, and special events photography and videography.
Responsibilities of this position include:
- Serves as lead marketing representative for all Fort HealthCare social media outlets, including strategy, content (original text, images, and video), and analytics.
- Moderate user-generated content and messages appropriately, based on company and community policies.
- Create and implement content calendar.
- Coordinate and write blogs.
- Coordinate event promotion on social media, Chamber, and community event calendars, and more.
- Coordinate the scheduling of podcast guests, along with corresponding articles and social posts.
- Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.
- Lead social media paid advertising plan including overseeing budget, creative content, scheduling, and optimization.
- Manage clinic digital signage.
- Serves as lead marketing representative for additional digital marketing content, including but not limited to, waiting room tvs, screensavers, and branding templates.
- Collaborate with other departments to coordinate promotions and increase reach, including supporting HR in recruiting.
- Performs other duties as assigned.
- Completed department-specific orientation and annual competencies for this position.
Requirements for this position include:
- Bachelors Degree required.
- 2 years writing experience. 2 years experience in social media, including Facebook, LinkedIn, and Instagram. Experience using Adobe Suite or Canva required.
- Basic video editing experience preferred.
- Strong interpersonal and communication skills required.
- Valid, current Wisconsin driver's license upon hire required.
Benefits:
- Competitive pay
- 401(k) with employer match
- Generous PTO Plan
- Daycare
- Dental insurance
- Disability insurance
- Flexible Spending
- Health Insurance
- Comprehensive Wellness Plan
- Life Insurance
- Pharmacy Discount
- Tuition Assistance
- Vision and Dental Insurance
- Employee Assistance Program
- Free Parking
Education
Required- Bachelors or better in Marketing
