What are the responsibilities and job description for the Digital Storytelling Lead position at Gensler?
Your Role
We are seeking a Digital Storytelling Lead to join our growing Design Technology team in the Northwest region at Gensler. We are a collective of digital innovators at the heart of Gensler's People Process Technology, driving the region's digital transformation forward. Our ultimate outcome is to co-create a design technology ecosystem that enables our practitioners to leverage the most advanced methodologies and technological solutions, reaching a new level of creativity and delivering the most impactful designs to our clients. In this role, you will champion the integration of advanced visualization, AI, real-time graphics, and immersive media to shape how we tell powerful, engaging stories about our work, our cities, and the communities we serve.
You will work across disciplines to bring design ideas to life, transforming abstract concepts into visually rich and emotionally resonant narratives. From cinematic visualizations and interactive media to data-driven storytelling and generative AI experiences, your work will elevate how we communicate ideas, inspire clients, and drive innovation.
What You Will Do
Lead the development of high-impact digital storytelling across design, research, and strategy initiatives-from concept to execution.
Present sophisticated concepts and solutions to non-technical audiences using storytelling, visual communication, and data-driven insights.
Lead the end-to-end creation of original video content, including storyboarding, scripting, animating, editing, sound design, and post-production.
Own the creative development and visual direction of storytelling pieces in collaboration with design teams, strategists, researchers, and marketing leads.
Translate complex ideas into compelling visual narratives, leveraging real-time engines, motion graphics, AI content generation, and other advanced digital tools.
Partner with the Design Technology Director to build a high-performing storytelling team, promoting a culture of experimentation, innovation, and collaboration across disciplines.
Partner with architects, designers, strategists, and technologists to identify storytelling opportunities at all project phases-from pursuit through project completion.
Establish and refine production workflows to scale storytelling capabilities across the region.
Stay updated with cutting-edge technologies and industry trends, directing the team's R&D roadmap and tool adoption.
Collaborate with Marketing, Brand, and Communications teams to support pitches, pursuits, and project storytelling.
Manage project timelines, creative briefs, and stakeholder feedback from inception to delivery.
Your Qualifications
Bachelor's or Master's degree in a field such as Architecture, Design, Film, Animation, Game Design, Media Arts, Visual Communication, or work experience.
5 years of experience in digital storytelling, visual communication, or interactive media, ideally within design, architecture, gaming, film, or technology.
Solid experience with emerging technologies, visualization, Artificial Intelligence, etc.
Strong knowledge of both hardware and software requirements to deliver high-impact digital stories through video and other immersive platforms.
Demonstrates excellent problem-solving skills along with the ability to think creatively and critically.
Excellent communication skills, both verbal and in writing.
Expertise in storytelling and visual communication, with a demonstrated ability to use these skills to convey innovative ideas for diverse audiences.
**If the position is based in San Francisco, Oakland, or San Jose, CA, the base salary will be estimated between $115,000 - $135,000 annually plus bonuses and benefits, and contingent on relevant experience.
Life at Gensler
At Gensler, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to "Well-being Week," our offices reflect our people's diverse interests.
We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities. Our annual base salary range has been established based on local markets.
As part of the firm's commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.
Gensler celebrates diversity and our commitment to creating an inclusive environment for our colleagues. We are proud to be an Equal Employment Opportunity and Affirmative Action employer of choice. All aspects of employment decisions will be based on merit, performance, and business needs. We do not discriminate on the basis of any status protected under federal, state, or local law. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.
You may view our Pay Transparency Statement, your EEO rights under the law, and EEO is the law supplemental information on our website. Gensler shares the right to work and participates in the E-Verify program in certain locations, as required by law.
Gensler endeavors to make gensler.com/careers accessible to all applicants. If you need assistance or an accommodation due to a disability, you may contact us.
Regarding Gensler’s approach to recruiting new talent, we will never ask an applicant for sensitive or personal financial information during the recruitment process. We advise all applicants seeking employment with Gensler to review available information on recruitment fraud. Anyone who suspects that they have been contacted by someone falsely representing Gensler should email info@gensler.com.
Salary : $115,000 - $135,000
