Executive Director of Casino Marketing

HIRING IMMEDIATELY
Executive Director of Casino Marketing

The Executive Director of Marketing is responsible for the development and execution of strategic marketing plans and overall brand management to include the areas of casino marketing, special events, promotions, rewards club, and player development. The Executive Director is responsible for achieving revenue, income, market share and guest service objectives in accordance with corporate policy and Nevada Gaming Commission Regulations.

GENERAL ACCOUNTABILITIES (include but are not limited to):

• Provide overall strategic marketing direction for the property to include advertising, customer relationship market, direct/on-line/email marketing, social media, digital marketing, promotions, and sponsorship.
• Pioneers and implements measurable marketing strategies that drive awareness of the brand and incentivizes guests to choose Golden Nugget as their preferred choice for Hotel, Gaming, Dining and Entertainment.
• Strengthen the brand’s image to establish relevance among target consumers.
• Establish best-in-class social, digital, and web presence that drives consumer awareness and engagement while virally growing the brand and maximizing value.
• Building and retaining guest relations and mentoring team members to provide superior guest service.
• Hires, motivates, evaluates, and directs departmental managers and staff, ensuring team members receive the training, support, adequate guidance, and necessary resources to accomplish established objectives.
• Establishes operating department standards, guidelines, and objectives. Maintains other administrative processes such as budget and staffing to ensure proper planning, efficient and effective operation of assigned areas.
• Directs long and short-term planning for all functions of the marketing departments including analysis of product and market opportunities, program effectiveness, and development of strategies to ensure adequate level of guest satisfaction and achievement of established market share goals.
• Oversees and develops all property promotions and special events to promote the property and its activities and maintain consistency with corporate marketing policy, strategies, and goals.
• Approves, implements and evaluates comp policies, campaigns, programs, entertainment activities and all other marketing expenditures to ensure program effectiveness; implements improvements based upon performance.
• Develops and monitors research and survey activities; evaluates results and related reports to improve efficiency and effectiveness of programs.
• Coordinates database management functions including guest ratings and direct marketing activities to ensure the achievement of guest development goals.
• Responsible for the development and execution of creative and promotional solutions in response to competitive issues and problems.
• Monitors and evaluates all reporting departments to ensure the proper planning of short and long-term strategies and achievement of established goals and objectives.
• Reviews strengths and weaknesses of all department programs to effectively implement changes, improve operations and efficiently allocate resources.
• Attend and participate in off property functions and events as assigned.
• Attend and participate in meetings, completing follow-up as assigned.
• Perform work regularly and predictably.
• Attend seminars when needed.
• Other duties as assigned.

Requirements:

QUALIFICATIONS

• Bachelor’s degree in marketing or advertising required. Master’s degree is preferred.
• Minimum of 7 years of documented success in the gaming industry is required.
• Must obtain and maintain all required licenses and certifications per Federal, State and Gaming regulations.
• Must successfully pass a background and drug screen.
• Must be at least 21 years of age
• Hours of this position vary depending on need. Must be flexible and willing to travel.

KNOWLEDGE AND ABILITIES

• In-depth understanding of the competitive environment, multi-channel communications and best practices in the areas of brand development, advertising, relationship marketing, consumer promotion and business analytics.
• Deliver a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience.
• Routinely go above and beyond in the accomplishment of position responsibilities to play a role in the achievement of organizational goals.
• Present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance.
• Review portfolios as required.
• Forecast changes in the economic climate and/or profits and react accordingly.
• Communicate clearly and concisely, both orally and in writing.
• Analyze marketing and promotions data.
• Be a strategic, analytical, ethical and effective motivator.
• Participate in the development and administration of goals, objectives, and procedures.
• Prepare clear and concise administrative and financial reports.
• Interpret and explain policies and procedures.
• Establish and maintain effective working relationships with those contacted during work.
• Operate in a working environment that is subject to varying levels of crowds, noise, and smoke; the severity of which depends upon customer volume.

REGULATORY AND COMPLIANCE RESPONSIBILITIES

In addition to the other duties described herein, each and every employee has the following responsibilities related to compliance with laws and regulations:

• Attend required training sessions.
• Perform the duties described in compliance with local laws and regulations.
• Take the necessary steps to ensure minors are not allowed to gamble or loiter in gambling areas, drink alcoholic beverages, or purchase tobacco.
• Have knowledge of the ordinances, regulations, laws, policies, and procedures relating to the employee’s department.
• Have knowledge of the Hotel’s programs to address problem gambling.
• Consults with the appropriate individuals and maintains and effective system of written policies, procedures, and internal controls to ensure compliance with Nevada Gaming Regulations and Minimum Internal Control Standards.
• Takes the appropriate steps to investigate exceptions, fraud, and potential violations and report such instances to the appropriate levels of management.
• Reports items addressed by the “Compliance Department” as they occur to the Compliance Officer or his designate.
• Reports any acts of wrongdoing of which they have knowledge.

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EOE

Job Type: Full-time

Pay: $110,000.00 - $160,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• documented success in gaming industry: 7 years (Required)

Work Location: In person

Salary : $110,000 - $160,000