What are the responsibilities and job description for the Area Director of Business Development position at Heartland Hospice?
Overview
Drive Growth. Lead Teams. Make a Difference.
Are you a healthcare sales leader with a proven track record of driving referral growth, leading high-performing teams, and building strategic partnerships? We’re seeking an experienced Area Director of Business Development to lead sales strategy and manage a team of business development professionals across a defined hospice territory.
This high-impact role reports directly to the Area Vice President of Business Development and is responsible for driving census growth, optimizing sales performance, and developing new business opportunities in alignment with organizational goals.
What You’ll Do:
- Lead and mentor a team of business development representatives, including hiring, onboarding, coaching, and performance management
- Develop and implement territory-specific sales strategies to meet or exceed census growth and admission targets
- Identify and cultivate referral sources through community engagement, physician relationship building, facility partnerships, and outreach
- Analyze sales data, market trends, and referral patterns to improve effectiveness and strategy
- Provide regular field coaching, joint sales calls, and ongoing professional development to your team
- Maintain continuity with existing referral partners while actively pursuing new market opportunities
- Collaborate with internal clinical, operational, and executive teams to ensure seamless onboarding of new patients
- Represent the company at community events, industry conferences, and partner meetings to promote brand awareness and referral relationships
- Monitor compliance with sales methodologies, performance metrics, and regulatory requirements
- Support and implement short- and long-range growth goals aligned with company initiatives
About You
What You Bring:
Education:
- Bachelor’s degree required (Healthcare Administration, Business, Marketing, or related field preferred)
Experience:
- Minimum 3 years of direct sales experience in the healthcare service industry (Hospice, Home Health, DME, Palliative Care, or Post-Acute preferred)
- 1 years of healthcare sales leadership experience required
- Proven ability to lead teams, exceed sales quotas, and build lasting referral partnerships
- Experience using CRM systems, referral tracking software, and Microsoft Office (Excel, PowerPoint, Outlook)
- Prior experience with HomeCare HomeBase (HCHB) preferred
- A top-performer with a track record of achieving growth goals in a metrics-driven environment
Other Requirements:
- Valid driver’s license and auto insurance (travel required across assigned territory)
- Ability to travel routinely within the area to conduct field visits, training, and partner development (up to 75%)
We Offer
Benefits for All Associates (Full-Time, Part-Time & Per Diem):
- Competitive Pay
- 401(k) with Company Match
- Career Advancement Opportunities
- National & Local Recognition Programs
- Teammate Assistance Fund
Additional Full-Time Benefits:
- Medical, Dental, Vision Insurance
- Mileage Reimbursement or Fleet Vehicle Program
- Generous Paid Time Off 7 Paid Holidays
- Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
- Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
- Free Continuing Education Units (CEUs)
- Company-paid Life & Long-Term Disability Insurance
- Voluntary Benefits (Pet, Critical Illness, Accident, LTC)
Apply TodayStep into a role where you can lead with purpose, innovate for growth, and build strong teams that change lives.
Legalese
- This is a safety-sensitive position
- Employee must meet minimum requirements to be eligible for benefits
- Where applicable, employee must meet state specific requirements
- We are proud to be an EEO employer
- We maintain a drug-free workplace
keywords: Area Director of Business Development, Healthcare Sales Director, Hospice Sales Leader, Home Health Business Development, Regional Sales Manager – Healthcare, Director of Referral Development, Growth and Outreach Director, and Marketing Director – Hospice
Location
Heartland HospiceOur Company
At Heartland Hospice, part of Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states.
Our place is by the side of those who need us – from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.
Our nationwide reach is powered by a family of trusted brands that include:
- Hospice care: Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New Beacon
- Palliative care: Empatia Palliative Care, Emerald Coast Palliative Care
- Home health care: Heartland Home Health
- Advanced illness management: Illumia Health
With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized – and kindness is celebrated.
