What are the responsibilities and job description for the Associate Director, Brand Marketing position at HelloFresh?
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HelloFresh is searching for an Associate Director of Brand Marketing to take its portfolio of brands to the next level with ground-breaking full-funnel strategies. This person will lead brand strategy and brand partnerships, aligning efforts with the broader Brand team org and work in partnership with cross-functional partners like Growth Marketing and Product. The ideal candidate has increased awareness and consideration for a consumer brand, led successful, large-scale brand partnerships and multi-million dollar 360 marketing campaigns, and is familiar with growth marketing tactics across online and offline channels. This role reports into the head of Brand Marketing.
You will...
- Help drive the brand vision and day-to-day decision making for all HelloFresh brands
- Develop strategies to strengthen brand metrics by shaping and evaluating creative campaigns and media plans
- Oversee the sourcing and implementation of all brand partnerships
- Guide the development of high-quality creative assets across the consumer journey that are on-brand and align with channel best practices
- Help identify new, disruptive content avenues, working with PR and Organic Social to execute and Brand Analytics to measure the impact
- Build strong relationships with Growth Marketing channel leads ( Social, Digital, Search, CRM, Direct Mail etc.) and work together on tentpole campaigns throughout the year
- Partner with digital and physical product teams on a twelve-month strategy to position and promote new product offerings
- Act as key guardian and arbiter of brand to ensure creative campaigns and execution are unique, ownable and uphold premium brand equity
You have...
You'll get…
Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program.
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
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