Marketing Specialist

Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics nearly 150 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow™ temperature regulating system, and the revolutionary lighter, warmer LIFALOFT™ insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO™ - the company’s most innovative waterproof/breathable technology to date. Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally. Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world and the company is owned by Canadian Tire Corporation (CTC). To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.

Helly Hansen is looking for an exceptional North American Marketing Specialist based in the US on a one year, temporary assignment.

Specific Responsibilities Will Include

• Program Execution: Support the planning and execution of retailer marketing and co-op programs to drive sell-through and brand visibility.
• In-Store Presence: Lead seasonal in-store marketing initiatives, including point-of-sale materials, display graphics, and shop-in-shop experiences.
• Retail Design: Develop large-format graphics and custom window displays for specialty retail locations.
• Retailer Support: Deliver marketing assets, product information, and imagery to support eCommerce and retail partners.
• Localized Storytelling: Collaborate with global and regional teams to adapt digital brand stories for North American audiences.
• Social Media Execution: Support the creation and implementation of local social content, aligned with global messaging but tailored to regional engagement.
• Training Initiatives: Coordinate staff training programs for retail partners to strengthen product knowledge and brand advocacy.
• Sales Tools: Create marketing toolkits, buyer’s guides, and program support materials for local sales teams and retail use.
• Brand Consistency: Ensure cohesive brand presentation across all consumer and partner touchpoints.
• Cross-Functional Integration: Align all marketing efforts with Sales, Product, and Global Brand teams to maintain a unified voice and strategic direction.
• Event Support: Assist with planning, logistics, and execution of trade shows and key retailer meetings or presentations.
• Budget Oversight: Track seasonal marketing budgets and ensure efficient resource allocation.
• Order Management: Process product orders for marketing purposes and manage associated budgets and inventory.
  
  
  

The Successful Candidate Will Have

• Has a passion for the outdoors.
• 1 – 2 years combined marketing experience.
• A BA/BS Degree (preferably with a Marketing focus).
• Self-starter, taking initiative to drive projects independently.
• Operational knowledge of marketing tools and tactics and the skills to align resources to achieve objectives.
• Creative
• Presentation Skills
• Sales experience / Sales Oriented POV
• Superior communication skills
• Experience in the Outdoor or Workwear Industry is a plus.
• Computer skills (Microsoft Office – Strong Excel Skills, Adobe Photoshop, Adobe Illustrator)
• Ability to travel 5-10% (mostly within North America).
• Role to be based from Denver, CO office.
  
  
  

COMP: $50,000 - $59,000

Helly Hansen is an equal opportunity employer.