What are the responsibilities and job description for the Marketing Manager position at Hillsboro Aero Academy?
About Hillsboro Aero Academy
Headquartered in Oregon, Hillsboro Aero Academy (HAA) is one of the largest multi-campus airplane and helicopter flight academies in the United States. Aviators from 75 countries have chosen us to fulfill their dream of a career in flight. HAA delivers an extended visa option for international students, a 40-year reputation, the industry's top safety certification, and one of the world's most diverse flight environments at its three Oregon-based campuses. We are on a strong growth trajectory, supported by a team that is quality-focused, dedicated, and ambitious.
Overview
We are seeking a driven, career-minded, results-oriented Marketing Manager to join our Marketing, Admissions, and Business Development team. In this role, you will focus on a) managing and optimizing our paid media, earned media, and content marketing, b) managing partner relationships (e.g., SEO, web design) that support these channels, and c) integrating your brand awareness, lead generation/nurture, and reputation management activities with the activity and goals of the Business Development and Admissions teams. You will have primary responsibility for growing and maintaining HAA’s global brand reputation in a multichannel environment.
This position is hybrid: work is both in the office and remote.
Responsibilities
- Manage and refine marketing programs through planning, execution, and results tracking
- Maintain brand standards and integrity across our student-facing and partner-facing activities
- Manage partner/contractor relationships for SEO, social, and more
- Drive lead generation and nurture activities to achieve lead and conversion goals
- Manage the company’s presence at trade shows and industry events
- Align with Business Development to target and develop future partnerships
- Ensure the accuracy, integrity, and on-time delivery of needed marketing support assets, e.g. collateral, catalogs
- Live by and champion our core values: Quality, Trustworthiness, Passion, Collaboration, and Initiative
- Drive continuous improvement in our marketing practice
Knowledge, Skills and Abilities:
- At least 5 years of hands-on multichannel marketing experience
- Strong written and verbal communication
- Able to build strong relationships across departments to meet company-wide goals
- Experience in the use of marketing automation/lead nurture tools – Hubspot experience a plus
- Hands-on experience in the use of paid digital channels
- Experience in managing contractors/partners to execute on marketing goals
- Data-driven and focused on using data to make actionable decisions
- Experience in aviation a plus but not required
- Self-motivated and ability to work independently
- Bachelor’s degree
Hillsboro Aero Academy is an Equal Opportunity Employer. This position will remain open until filled.
