What are the responsibilities and job description for the Digital Marketing Specialist position at iBUYPOWER?
Description
We are seeking an experienced Digital Marketing Specialist (HYTE) with a strong background in SEO, performance marketing, content creation, and email / SMS marketing to join our Marketing team—gaming hardware and tech industry background is an ideal plus! The ideal candidate will have a proven ability to execute and optimize comprehensive digital marketing strategies that drive user acquisition, brand visibility, and revenue growth across multiple channels. This position is perfect for someone who is a strategic thinker and hands-on marketer, capable of driving digital marketing efforts across SEO, performance marketing, content, email, and SMS to achieve business growth goals.
Key Responsibilities
- Lead the strategy, execution, and optimization of paid digital campaigns across platforms such as Google, Facebook, Instagram, etc. to drive user acquisition, revenue, and brand awareness.
- Oversee budget allocation, forecasting, and performance monitoring across paid channels to ensure efficient ad spend and achievement of performance targets.
- Implement A / B testing frameworks to optimize ad copy, creative elements, targeting, and landing page performance to increase conversions and reduce cost-per-acquisition (CPA).
- Analyze campaign data (CTR, conversion rates, ROI) and provide actionable insights to improve performance and identify scaling opportunities.
- Develop and execute comprehensive SEO strategies including keyword research, on-page optimization, and technical SEO to improve organic search rankings and drive traffic growth.
- Conduct SEO audits and implement technical fixes to enhance website performance, ensuring it aligns with search engine best practices.
- Work with content and technical teams to ensure SEO-friendly content creation and website structure that maximizes visibility and engagement.
- Monitor and report on SEO performance using tools such as Google Analytics and SEMrush, and adjust strategies to continuously improve rankings.
- Collaborate with the creative and content teams to produce high-quality, SEO-optimized blog posts, landing pages, and marketing copy aligned with business objectives and audience needs.
- Tailor content for different audience segments, ensuring a consistent and engaging brand voice across all marketing channels.
- Manage and optimize email marketing campaigns, including the creation of email templates, segmentation strategies, and automation flows to improve engagement and conversion rates.
- Develop and execute SMS marketing strategies that align with overall digital marketing efforts, targeting key audience segments to drive engagement and sales.
- Create and manage newsletters for sales campaigns, product launches, and community announcements, ensuring alignment with business goals and audience engagement.
- Implement personalization and A / B testing in email and SMS campaigns to enhance user experience and increase open and click-through rates.
- Monitor performance metrics, such as deliverability, open rates, and conversions, and refine strategies based on data insights.
- Ensure alignment of SEO, paid media, email, and SMS strategies to deliver cohesive, multi-channel marketing campaigns that enhance brand awareness and customer engagement.
- Coordinate with cross-functional teams (creative, product, and technical) to execute marketing strategies that align with broader business objectives.
Skills Knowledge and Expertise
Benefits
iBUYPOWER symbolizes several key beliefs : unity, strength, ambition, and perseverance. These are fundamental attributes of life inside and outside of gaming. You need them all to win. Leading the pack, iBUYPOWER is gaming, defined.
Since 1999, iBUYPOWER has been delivering on its promise to build the best gaming systems for the most discerning gamers. Even in a time when PCs were not as ubiquitous as they are today, we fueled the passion for gaming by giving our customers the highest quality in custom built computers. Our systems have since become the backbone for professional gamers, game developers, LAN centers, major esports tournaments, and every day consumers.
iBUYPOWER has worked intimately with brands such as Intel, NVIDIA, AMD, Microsoft, Western Digital, Asus, Bethesda, MLG, and many more. Superior performance, reliability, cutting edge technology, and timely production make iBUYPOWER the authority in PC gaming.
Salary : $68,640
