What are the responsibilities and job description for the Media Director position at ICX Group?
We are seeking a Media Director with deep expertise in B2B media strategy and planning, backed by strong analytical capabilities and a proven ability to translate data into smart, efficient, and effective media decisions. The ideal candidate has 7–10 years of experience leading complex media programs across digital, paid social, programmatic, search, trade, and integrated channels. B2C and broadcast experience are highly valued but secondary to strong B2B acumen. Prior exposure to animal health or related industries is a plus—not a requirement.
This role is ideal for someone who can operate as both a strategic leader and hands-on practitioner. You will guide media strategy, oversee planning and buying, manage budgets, mentor team members, and present recommendations and performance insights to senior-level clients and stakeholders. Candidates must be highly analytical, detail-oriented, and comfortable building measurement frameworks, KPIs, and optimization models that demonstrate clear business impact.
Key Responsibilities
• Lead development of end-to-end B2B media strategies, using analytics, research, and performance data to drive targeting, channel mix, and investment decisions.
• Oversee multi-channel planning and buying across digital, paid social, programmatic, search, trade publications, events, print, and broadcast (as needed).
• Develop and manage measurement frameworks, dashboards, and KPIs that track and optimize campaign performance.
• Collaborate cross-functionally with account, strategy, creative, and analytics partners to deliver fully integrated media programs.
• Provide clients and internal stakeholders with insights, recommendations, and POVs grounded in data and industry best practices.
• Manage budgets, vendor relationships, and negotiations with a focus on ROI and operational efficiency.
• Mentor junior media team members, contributing to skill development and overall team excellence.
• Stay current with emerging media trends, tools, and technologies.
Qualifications
• 7–10 years of experience in media planning and buying, with substantial depth in B2B media.
• Strong analytical skills and fluency with media performance tools, dashboards, and reporting platforms.
• Experience in B2C and broadcast media is beneficial but not required.
• Agency experience strongly preferred.
• Experience with animal health, veterinary, agriculture, or related verticals is a plus.
• Strong leadership, communication, and client-facing presentation skills.
• Ability to manage multiple priorities, budgets, and deadlines in a fast-paced environment.
Location & Travel
• Remote candidates are welcome with understanding travel would be a requirement.
• Ability to travel regularly to the Jacksonville market is required for key meetings, client engagements, and collaboration.