What are the responsibilities and job description for the Digital Marketing Manager (Contract-to-Hire) position at Industrial?
INDUSTRIAL, a growing industrial B2B marketing organization, is looking for a contract-to-hire Digital Marketing Manager to create, activate, and optimize a strategic marketing roadmap for our family of brands.
This position requires a skilled marketer with a background in B2B or industrial marketing and a passion for building the business and collaborating with stakeholders across all levels of the organization.
The Digital Marketing Manager role may be performed remotely with the right candidate or located at our Nashville HQ in historic Germantown with hybrid work options available. This role will report to the President.
RESPONSIBILITIES:
- Create a strategic marketing roadmap to deliver qualified lead generation goals for INDUSTRIAL's family of brands
- Execute targeted paid media campaigns including search, display, paid social and retargeting
- Build and manage email marketing campaigns and lead nurturing communications to current contacts, prospects and new leads
- Execute SEO strategies to increase organic traffic
- Execute the development and delivery of enhanced sales and education materials in support of key products and services
- Assist in the management of the annual marketing budget
- Assist in any other periodic marketing projects and tasks as required, including but not limited to lead capturing, scoring, managing/organizing/disseminating marketing collateral, etc.
- Ensure strategies ladder up to the overall business goals
QUALIFICATIONS:
- Bachelor's degree 3 years of marketing experience
- Experience in B2B marketing and/or Product Marketing preferred
- Experience with sales enablement strategies and CRM
- Experience with using Google Analytics (or a similar analytics tool) to analyze campaign performance and making/implementing data driven decisions to improve performance.
- Experience using HubSpot or a similar marketing automation tool
- B2B social media fluency, native use and knowledge of LinkedIn, Facebook, Instagram, and their ad platforms
- Experience and understanding of SEO, including keyword research, meta-data, link building, and best practices
- Experience collaborating with cross-functional teams
- Ability to manage multiple and changing priorities in a fast-paced environment
- Excellent written and verbal communication skills
BONUS POINTS:
- Knowledge of SEMrush
- Agency experience
- Industrial domain expertise
