Brand Marketing Coordinator

Brand Marketing Coordinator

Atlanta based (hybrid 1-2 days/week in person)

About the Role

It’s Especially Lucky is looking for a highly creative, detail obsessed Marketing Coordinator to own and execute our brand presence across store, social, email, SMS, events, and community touchpoints.

This role is perfect for someone who lives and breathes Canva, understands how brand identity shows up everywhere, and loves turning ideas into beautifully executed marketing materials that actually drive engagement, foot traffic, and bookings.

You’ll work closely with the founder to bring campaigns to life — from community events and charm bar experiences to in-store merchandising and private corporate event marketing.

If you love aesthetics, organization, storytelling, and making things look effortlessly on-brand, this role is for you.

What You’ll Own

Brand Identity & Visual Consistency

Own and maintain brand consistency across:

• In-store signage & flyers
• Social media
• Email & SMS
• Community private event materials

Design on-brand assets using Canva (this is a must)

Ensure everything feels cohesive, elevated, and unmistakably It’s Especially Lucky

Email & SMS Marketing (Klaviyo)

Write, design, and schedule:

• Community event promotions
• Product & charm bar announcements
• Private & corporate event promotions

Build and manage campaigns in Klaviyo

Collaborate on messaging that feels fun, personal, and on-brand

Support list growth and engagement

Community Events & Listings

• Write and design event listings (Eventbrite internal)
• Create all promotional assets for community events
• Coordinate timelines and promotional schedules
• Ensure each event feels exciting, clear, and well-marketed

Social Media Management

• Support all brand social accounts
• Collaborate on creating on-brand content (graphics, carousels, videos)
• Handle engagement (DMs, comments, community interaction)
• Collaborate on campaigns and launches
• Social content creation is not the primary focus — brand visibility, consistency, and presence is

Pinterest & SEO

Manage and grow our Pinterest presence

Create and post Pins with:

• Strong visuals
• Proper keywords
• SEO-optimized titles & descriptions

Maintain consistent posting cadence

Support long-term brand discovery and traffic

Sales & Event Support

Design Canva PDFs and one-pagers for:

• Private events
• Corporate events
• In-store promotions

Collaborate with the sales team to ensure they have everything they need to book events confidently

Update materials as offerings evolve

Campaign Collaboration

Collaborate directly with the founder on:

• New marketing campaigns
• Seasonal moments
• Events & launches

Help plan campaigns across:

• Email
• Social
• SMS
• In-store touchpoints

Execute campaigns from idea → launch

Who You Are

• A Canva queen (non-negotiable)
• Are based in or near Atlanta
• Highly organized and detail-oriented
• Strong writer with a warm, fun, elevated tone
• Able to manage multiple projects and deadlines
• Excited about community, events, and in-person experiences
• Passionate about brand building and aesthetics
• Proactive, creative, and solution-oriented

Bonus Points If You:

• Have experience in retail, fashion, beauty, or lifestyle brands
• Understand Klaviyo beyond basic sending
• Love Pinterest and SEO
• Enjoy working on events and experiential marketing
• Why You’ll Love Working With Us
• Creative female-founded brand
• Community-driven and experience-focused
• Lots of creative ownership
• Room to grow as the brand scales

Contract to Hire Structure

• This role will begin as a 3-month contract position, with the intention to transition into a full-time role at the end of the contract period based on performance, collaboration, and overall fit.
• The contract period allows both sides to ensure alignment across:
• Brand vision & creative execution
• Communication and ownership
• Workflow, timelines, and deliverables

Exceptional performance during the contract phase will be considered for full-time employment.

How to Apply

To be considered, please submit:

• Your resume
• A portfolio of relevant work, including Canva designs, email/SMS campaigns, social graphics, or brand materials you’ve created

Portfolios can include:

• Canva links
• PDFs
• Google Drive folders
• Websites

We’re looking for proof of strong visual taste, brand consistency, and execution, not perfection.