Email Marketing Strategist

EMAIL MARKETING STRATEGIST

JOB DESCRIPTION RESPONSIBILITIES

DEVELOPMENT

• Cultivate career path and actively seek professional development opportunities alongside the company.
• Tell us what we do not know with regular candor.
• Brainstorm and innovate to improve company, job and partners.

OVERALL

• Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes
• Achieve goals and KPIs associated with job responsibilities.
• Maintain a nuanced understanding of digital, online and electronic strategies.
• Keep up-to-date on current trends within the represented industries of the agency.
• Work with colleagues to ensure resonant storytelling practices across marketing disciplines.
• Develop a keen understanding of electronic communications, website management, the digital customer journey, overarching digital strategy and analytics/reporting

PARTNER RESPONSIBILITIES

• Serve partners impeccably and look for opportunities to connect and maintain their brand.
• Promote learning, influence choices and foster connections vis-à-vis digital channels.
• Monetize the discipline on behalf of a business’s bottom line, wherever possible.
• Attend and participate in partner meetings.
• Attend partner events and support partner relationships, as necessary.
• Update and present partner marketing briefs.
• Lead a given number of partner accounts as the primary account lead - including all account strategy

STRATEGY

• Collaborate with Senior Leadership to determine digital initiatives and needs for upcoming initiatives on behalf of the Digital Team. 
• Trendspot, share updates and analyze the application of trends to partners and internal team regularly.

ELECTRONIC

• Email Campaign Management
• Work with internal teams to plan, develop, and execute targeted email marketing campaigns - determine schedule and cadence based upon past performance, profitability and best practices.
• Develop a welcome campaign for all partners.
• Distribute lapsed guest campaigns for all partners at least quarterly.
• Develop specific campaigns per partner to target audience segments based on past performance/demographics/audience behavior.
• Copywriting
• Craft copy for email communications, as outlined by best practices.
• Edit and provide feedback for team deliverables
• Strategic Planning
• Design and optimize comprehensive email marketing strategies aligned with business goals to drive engagement, retention, and revenue growth.
• Develop marketing plans, calendars and creative campaigns with team
• Audience Segmentation
• Build and maintain advanced segmentation frameworks to deliver personalized, relevant messages that resonate with diverse audience profiles.
• Facilitate data collection and list hygiene efforts to grow subscriber numbers, including maintenance and imports.
• Performance Analysis
• Monitor, analyze, and report on key performance indicators (KPIs) including open rates, click-through rates, conversion rates, revenue and deliverability to continuously improve campaign outcomes.
• Concept, Content and Design Collaboration
• Work closely with the design team to develop visually appealing, mobile-optimized, and on-brand email marketing concepts and templates 
• Automation and Lifecycle Marketing
• Develop and maintain robust automation workflows, nurturing sequences, onboarding programs, and triggered campaigns that align with customer journeys.
• Testing and Optimization
• Lead A/B testing initiatives to optimize subject lines, creative assets, send times, and audience segments for maximum impact.
• Compliance
• Ensure all email campaigns comply with industry regulations 
• Cross-Functional Collaboration
• Collaborate with marketing, public relations, social media and studios to ensure email strategies support broader business initiatives.
• Leadership
• Oversee email marketing goals/KPI set for Electronic 
• Monitor monthly reporting for all partners as it is completed by team members.