What are the responsibilities and job description for the Product Marketing Lead, Segments (Entrepreneur) position at Klaviyo?
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.
We are looking for a strategic product marketing leader for Klaviyo's entrepreneur segment. This role will be responsible for driving business results, working closely with cross-functional GTM leadership and key product groups.
This is a high impact position, supporting one of Klaviyo's 3 core market segments. This role requires a strong cross-functional collaborator, who will work across both product-led and sales-led customer journeys. You will partner closely across sales and enablement, lifecycle and demand gen programs, creative, and product. Your ability to articulate and align customer and market insights with our company goals and product strategy is essential to Klaviyo's success.
The ideal candidate is a strategic thinker who excels in a fast-paced environment. You are passionate about understanding customers and their needs, and enjoy developing compelling storytelling and messaging. You have extensive experience building programs and experiences that scale, as well as proven success enabling sales teams to communicate our unique value proposition.
How You'll Make a Difference
- Differentiated Positioning & Messaging : Develop compelling messaging and positioning frameworks, tailored to the needs of our Entrepreneur segment, that clearly differentiate Klaviyo from competitors.
- Subject Matter Expertise : Be an expert on the segment for the Klaviyo organization, including :
- Building a deep understanding of the customer's needs and pain points, key personas, and the makeup of the buying committee.
- Tracking market and competitive trends.
- Defining our ideal customer profile and developing TAM / SAM.
- GTM Strategy : Translate positioning and messaging frameworks into thoughtful go-to-market plans across sales-led and self-service buying motions, including :
- Identifying key growth levers needed to meet targets.
- Defining prioritized target audiences and value propositions.
- Developing sales plays and cross-channel marketing programs that scale, in partnership with sales and marketing leadership.
- Sales Enablement : Equip our enablement and sales teams with the resources needed to effectively sell, and drive awareness across the field — including sales collateral, customer stories, discovery questions and objection handling.
- Drive the Business : Partner closely with sales, operations, and marketing on a daily basis to analyze feedback and results, identify opportunities for growth, and support sales and marketing with fast updates to enablement and materials.
Who You Are
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