Paid Social Media Manager (49750)

Paid Social Media Manager

Contract to Hire | 6 Month Contract

Hybrid, 2 days remote per week | Englewood, CO

Pay Rate: $65–$75/hour

Lakeshore Talent is partnering with a growing, mission-driven organization in the health and wellness space to identify a Paid Social Media Manager for a contract opportunity with strong potential to convert.

This is a hands-on, performance-focused role for a paid social expert who thrives in direct-response environments and understands how paid social drives real business outcomes—not just clicks or engagement. You’ll own paid social as a core acquisition channel, managing campaigns end-to-end across Meta, TikTok, and Snapchat.

What You’ll Do

Paid Social Ownership & Acquisition Strategy

• Own end-to-end paid social execution across Meta (Facebook & Instagram), TikTok, and Snapchat
• Develop and manage full-funnel acquisition strategies focused on prospecting, lead generation, and conversion
• Actively manage budgets, bidding strategies, audiences, placements, and formats
• Optimize campaigns with a strong understanding of geo-targeting, local market dynamics, and regional performance
• Monitor and optimize toward KPIs including CPA, CAC, lead volume, conversion rate, LTV, and incrementality

Experimentation & A/B Testing

• Build and execute a structured A/B testing roadmap to improve acquisition efficiency
• Test creative hooks, messaging, offers, formats, audiences, targeting strategies, and geo-based approaches
• Analyze results and rapidly scale learnings across platforms
• Ensure tests are implemented accurately and consistently

Creative Optimization (Direct-Response Focus)

• Partner with creative teams to develop conversion-driven paid social creative
• Translate performance insights into clear creative direction
• Own creative trafficking, naming conventions, rotation, and in-platform execution
• Ensure creative aligns with brand standards while driving measurable results

Measurement, Attribution & Reporting

• Leverage platform data and multi-touch attribution tools to evaluate performance
• Interpret attribution outputs to identify incremental impact
• Build clear, concise performance reporting focused on insights and next actions
• Use data to continuously refine strategy, testing, and budget decisions

Cross-Functional Collaboration

• Work closely with Creative, CRM/Lifecycle, Growth, and Digital teams
• Share learnings that improve acquisition performance across channels

Required Qualifications

• 2 years of hands-on paid social experience with a strong acquisition or direct-response focus
• Direct, in-platform experience managing campaigns on Meta, TikTok, and Snapchat
• Proven experience executing A/B tests directly within ad platforms
• Experience marketing for location-based, multi-unit, or service-driven businesses (fitness, healthcare, retail, etc.)
• Strong understanding of geo-targeting and local market optimization
• Experience using multi-touch attribution platforms to guide optimization and budget decisions
• Comfortable owning both strategy and execution, including daily campaign management and QA

Applicants:

• Portfolio or case studies are strongly preferred and should be included in the candidate bio when possible