Senior Social Media Manager ( 49775)

Senior Social Media Manager

Direct Hire | High Priority / Immediate Need

Lakeshore Talent is partnering with a fast-growing, consumer-facing lifestyle and fitness brand to hire a Senior Social Media Manager. This is a highly visible, senior-level role with full ownership of social media strategy, execution, and team leadership during a critical period of rebrand and growth.

This position must be filled quickly to ensure continuity and momentum ahead of an upcoming leadership transition. We are seeking a confident, hands-on social leader who can hit the ground running.

Salary: $105,000 – $115,000

Bonus: 10% annual bonus potential

Location:

• Preferred: Denver, CO
• Open to: Utah or Illinois
• Hybrid schedule (9:00am–5:00pm)
• Illinois-based candidates may be fully remote

Portfolio required for consideration

Role Overview

The Senior Social Media Manager will own social media strategy and execution across multiple platforms, with a strong emphasis on TikTok and Instagram. This role manages a Social Media Assistant and partners closely with creative, paid media, PR, operations, and regional teams to deliver high-performing, social-first content.

This is a strategic and operational role focused on growing brand awareness, engagement, and community with Gen Z and Millennial audiences, while tying social performance directly to business outcomes.

Occasional in-field content creation is required, typically 1–2 times per month (batched), with up to once per week during heavier content periods.

Key Responsibilities

Strategy & Planning

• Own and execute end-to-end social media strategy aligned to brand and business goals
• Define KPIs, success metrics, and test-and-learn initiatives
• Develop and deliver monthly performance reporting with actionable insights
• Build scalable workflows and processes to support a growing social team

Creative & Content Leadership

• Lead multi-platform content planning and calendar management (TikTok, Instagram, Facebook, LinkedIn, Threads, X)
• Translate insights and trends into clear creative briefs and content directions
• Write and oversee platform-specific, on-brand copy with a strong tone of voice
• Manage content scheduling and publishing using social management tools (Sprout or similar preferred)

TikTok Ownership (Non-Negotiable)

• Fully own TikTok as a brand marketing channel (not personal or creator-only accounts)
• Develop platform-native strategies tailored to Gen Z behaviors and trends
• Measure, optimize, and scale performance based on data and insights

Influencer, Creator & Paid Media Collaboration

• Lead influencer, creator, and ambassador programs from strategy through execution
• Partner closely with paid media teams and agencies to develop high-performing creative
• Execute low-budget boosting across Meta and TikTok and translate results into recommendations

Production & Execution

• Drive content production from ideation through post-production
• Coordinate logistics such as shot lists, schedules, and location access
• Support in-location content capture and events to ensure authentic storytelling

Community & Brand Voice

• Monitor brand mentions, trends, and audience conversations
• Guide community management best practices and escalation protocols
• Build emotional connection and engagement with priority audiences

Leadership & Collaboration

• Manage and mentor at least one direct report
• Collaborate cross-functionally with creative, brand, PR, paid media, and operations
• Partner with Finance on creator budgets, contracts, and invoicing

Ideal Candidate Profile

• 6–9 years of social media experience in fast-moving, brand-driven environments
• Prior people management experience required
• Proven senior-level ownership of social strategy and execution
• Deep expertise in TikTok for brand marketing
• Strong copywriting and creative direction skills
• Comfortable operating in ambiguity and fast-changing environments
• Agency experience welcome
• Industry background not required — passion for brand-building is key

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 6–9 years of social media strategy and content experience
• 2 years of people management experience
• Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and YouTube
• Demonstrated success engaging Gen Z and Millennial audiences
• Experience with influencer, creator, or ambassador programs
• Data-driven mindset with strong reporting and optimization skills

Working Conditions

• Combination of office and on-site field environments
• Occasional exposure to active, high-energy settings
• Ability to lift up to 30 lbs as needed for content production
• Regular attendance during standard business hours is required

Benefits

• Comprehensive health, dental, and vision coverage
• 401(k) options
• Paid parental leave
• Complimentary brand-related memberships and perks