Demand Generation Manager

We’re looking for a strategic, hands‑on Demand Generation Manager to help accelerate growth by building and optimizing full‑funnel marketing programs. This role is ideal for someone who loves combining creativity with analytics, moves quickly, and enjoys experimenting with new marketing technologies — especially AI.

You’ll own programs across digital, paid media, email, social, events, and content distribution, with a clear focus on generating high‑quality leads and driving pipeline impact.

What You’ll Take Ownership Of

Build & Run Multi‑Channel Demand Programs

• Create integrated campaigns that reach the right audiences and convert them into qualified leads
• Oversee paid search, paid social, and retargeting with an emphasis on efficiency and lead quality
• Lead email strategy and automated workflows to nurture prospects
• Manage social execution, including thought leadership and executive visibility
• Support event and webinar programs from planning to follow‑up

Create Content That Fuels Conversion

• Develop messaging and assets that resonate with executive‑level audiences
• Collaborate with internal teams to build and refine sales decks, collateral, and templates
• Repurpose content across channels to keep prospects engaged throughout the buyer journey

Use Data to Improve Performance

• Measure campaign impact using HubSpot and analytics tools
• Interpret performance trends and recommend optimizations
• Forecast and report on pipeline contribution and overall marketing impact

Innovate & Experiment

• Test new channels, creative approaches, and marketing technologies
• Leverage AI for content development, campaign enhancement, and workflow automation
• Maintain updated target personas to guide messaging and targeting
• Manage external vendors, freelancers, and agencies as needed

What You Bring

• 5 years in B2B demand generation or growth marketing
• Experience running multi‑channel programs in fast‑paced or high‑growth environments
• Strong understanding of paid media, outbound, content marketing, digital engagement, and events
• Fluency with MarTech tools: HubSpot, SFDC, WordPress, Google Analytics
• A performance‑oriented mindset with experience in attribution and forecasting
• Clear, confident communication skills and comfort collaborating cross‑functionally
• Ability to juggle multiple priorities while maintaining high standards
• Curiosity, creativity, and enthusiasm for leveraging AI in daily work

Who Will Excel Here

This role is perfect for someone who likes to collaborate, operates with integrity, embraces continuous improvement, and is motivated by achieving real, measurable results.

Equal Opportunity Statement

We welcome candidates from all backgrounds and are committed to building an inclusive, supportive workplace.