What are the responsibilities and job description for the General Manager of Product, Primary Care position at LifeMD?
About us
LifeMD is a leader in virtual primary care, headquartered in NYC, and we're redefining how healthcare meets technology. Our vertically integrated digital care platform powers telemedicine, laboratory services, and pharmacy solutions, serving over 200 conditions across all 50 states.
Recognized as one of the fastest-growing healthcare tech companies (#166 on Deloitte Fast 500 in 2023), LifeMD is not just a healthcare company—it's a tech company revolutionizing healthcare.
About the role
The General Manager of Product, Primary Care is responsible for defining, prioritizing, and managing the product roadmap for a specific product or product line. This role requires a deep understanding of customer needs, market trends, and business objectives. The General Manager of Product, Primary Care will work closely with cross-functional teams to ensure successful product delivery.
Responsibilities
Define and Maintain Product Vision{{:}
- Develop and articulate a compelling product vision and strategy aligned with business goal s
- Create and maintain a prioritized product roadmap, incorporating customer feedback, market analysis, and competitive intelligenc e
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Gather and Analyze Market Research{{:
- } Conduct market research and competitive analysis to identify opportunities and threa t
- s Analyze market data, user feedback, and competitive landscapes to inform product decisio n
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s Manage Product Backlog & Launch{{
- }} Create, maintain, and prioritize the product backlog, ensuring it reflects the product vision and road m
- ap Write clear and concise user stories and acceptance crite r
- ia In coordination with finance, develop appropriate pricing strateg i
- es Oversee aspects of the product lifecycle, from ideation and development to launch, go-to-market, and ongoing scal i
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ng Collaborate with Cross-Functional Teams{
- :}} Work closely with engineering, marketing, operations, legal, finance, and other relevant teams to ensure successful product deli v
- ery Facilitate communication and collaboration between stakehol d
- ers Resolve roadblocks and ensure timely delivery of product roa d
- {
map Measure and Analyze Product Performance{
- {:}} Track key product metrics (e.g., user engagement, customer satisfaction, market share) and analyze perfor m
- ance Use data to identify areas for improvement and make data-driven deci s
- ions Monitor key performance indicators (KPIs) and track progress towards achieving business g
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- m
- ents 7 years of experience in product management, product marketing, product owner or a similar
- role Proven track record of success in leading and growing a product line or business unit for a digital healthcare co m
- pany Strong understanding of product development methodologies; experience with product discovery/validation techniques and proficiency with project/product management tools (e.g., Jira, Cli c
- kUp) Excellent communication, presentation, and interpersonal s k
- ills Ability to prioritize effectively and manage multiple projects simultane o
- usly Data-driven decision-making s k
- ills Ability to thrive in a fast-paced, dynamic enviro n
- e
- fits Salary Range{{:}} $200,000-$2 5
- 0,000 Health Care Plan (Medical, Dental & V i
- sion) Retirement Plan (401k ,
- IRA) Life Insurance (Basic, Voluntary & AD& a
- mp;D) Unlimited PTO P
- olicy Commuter Be n
- efits Paid Ho l
- idays Short Term & Long Term Disa b
- ility Training & Devel
