What are the responsibilities and job description for the Digital Marketing Manager position at Liner Legal?
Job Description
Job Description
Salary : $55,000 plus staff bonus
Company Overview : Liner Legal is a nationally recognized law firm specializing in Social Security Disability and related services. Our mission is to empower individuals with disabilities to secure the compensation and resources they deserve. Since its founding in 2013 by Michael Liner, the firm has established itself as a trusted advocate for individuals navigating the complexities of disability benefits. Combining compassion, expertise, and innovative approaches, Liner Legal has helped clients securebillions of dollars in benefits while restoring dignity and providing hope.
A cornerstone of Liner Legal's outreach efforts is the Backwards Hat Gives Back program, which channelssocial media proceeds into non-profit organizations supporting the disability community. This initiativenot only empowers the individuals and families Liner Legal serves but also strengthens the firm'srelationships with community partners and fosters client trust.
With a commitment to excellence, client advocacy, and community impact, Liner Legal has positioneditself as a trusted leader in disability law. We are actively expanding our presence nationwide andseeking talented individuals to join our growing team.
Job Description : Liner Legal LLC is seeking a results-driven Digital Marketing Manager to lead the firmsonline marketing efforts. This role will build on the firms excellent reputation to help drive digitalgrowth. The Manager will focus on enhancing our digital presence, driving lead generation, andoptimizing brand awareness through creative and data-driven strategies. The ideal candidate is anexperienced marketer with a passion for storytelling and analytics. In understanding the firms businessobjectives, sector strategy and unique capabilities, the Digital Marketing Manager will be able to drivethe development, execution, and measurement of multi-platform strategies.
Key Responsibilities :
Digital Management :
Plan, schedule, manage and execute marketing strategies for the firms digital platforms,
including social media channels (TikTok, Instagram, Facebook, YouTube, and LinkedIn), web,
SEO, Email Marketing, Broadcasting (video / podcasts / similar) and take them to new profitable
and successful heights.
Create, manage, and implement a social media content calendar.
Engage and manage influencer and partnership collaborations on social media.
Analyze campaign data to measure effectiveness and guide decision-making.
Website Optimization :
Create and implement strategies on the website to increase web traffic, click-through rate,
ranking and decrease bounce rate.
Increase lead generation through web forms, decrease bounce rate, and improve search
rankings.
Advertising and Campaign Management :
Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve lead
generation and awareness goals.
Monitor website performance and oversee SEO / SEM initiatives to improve visibility and traffic.
Content Creation and Branding :
Create engaging content for social media, blogs, pr releases and email / text campaigns that align
with the firms mission and branding.
Collaborate with cross-functional teams to ensure consistent branding and messaging.
Strategy and Trends :
Develop and implement a comprehensive digital marketing strategy across multiple platforms
including social media, website, email / text, and search engines.
Create a plan to improve, evaluate, and automate essential marketing activities and processes,
including segmentation, lead generation, relationship marketing, and customer care.
Analyze key performance data to identify trends and insights that can inform business
development activities and support the maintenance and development of benchmarks over
time.
Offer insights to executive leadership team to illustrate objectives and provide
recommendations for future campaigns and developments.
Stay updated on digital marketing trends and identify innovative strategies to enhance Liner
Legals online presence.
Skills and Qualifications :
Bachelors degree in Marketing, Communications, or a related field.
3 years of experience in digital marketing, preferably in professional services or nonprofit
sectors.
Proven track record of successful paid advertising and SEO / SEM campaigns.
Strong analytical skills and proficiency in tools like Google Analytics, SEMrush, or similar
platforms.
Experience with Google Ad Manager, Meta Ad Manager, and related tools.
Familiarity with tools like, ai / Chatgpt, VideoAsk and MeetGabbi.
Proficiency in marketing automation and CRM platforms.
Experience building workflows and email funnels.
Strong understanding of social media management and influencer collaboration.
Excellent writing and content creation abilities.
Self-motivated, detail-oriented, and able to manage multiple projects simultaneously.
Creative thinker with a passion for driving innovation in digital marketing.
Why Join Liner Legal?
Be part of a mission-driven team making a real impact on peoples lives.
Collaborative and supportive work environment.
Opportunities for professional growth and development.
Competitive compensation and benefits.
Equal Opportunity Employer : Liner Legal LLC is an equal opportunity employer. We celebrate diversityand are committed to creating an inclusive environment for all employees. We prohibit discriminationand harassment of any kind based on race, color, religion, sex, sexual orientation, gender identity,national origin, disability, or any other protected characteristic as outlined by federal, state, or locallaws.
How to Apply : Interested candidates should send their resume, a cover letter detailing their
qualifications and interest in the role, and any relevant work samples to jparatore@linerlegal.com.
Please specify the position you are applying for in the subject line.
Salary : $55,000