What are the responsibilities and job description for the Marketing Specialist/Coordinator position at MARTHAS VINEYARD BANK?
Job Details
Description
Position Responsibilities
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Support the marketing department by scheduling and organizing the creation of digital and print advertising, website and social media schedules and budgets.
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Coordinate the creation and posting of social media content, refine and implement content calendar.
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Track, analyze, and report social media performance and engagement.
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Assist with development of strategies to further implement social-media initiatives and support digital strategy.
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Assist with coordination of community relations opportunities and events with a marketing component focus.
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Maintain and post or distribute literature and other marketing materials that list current products and services for customers and ensures the availability of this literature to the public.
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Maintain and post or distribute advertising copy and descriptive materials including bank’s web site, advertisement, and in-branch materials.
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Assist with data analytics to determine marketing campaign success.
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Work with advertising and design professional resources to help deliver content that meets our specifications and is strategically aligned.
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Work with Bank resources internally and externally to coordinate day-to-day activities that lead to the completion of projects and tasks.
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Perform other duties as assigned.
Qualifications
Position Qualifications
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Bachelor’s Degree strongly preferred.
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Advanced degree in Marketing or Business preferred.
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Three to five years of experience in marketing required. Financial services preferred.
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Understanding of project management processes.
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Working knowledge of Adobe Creative Suite.
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Excellent organizational, verbal and written communication skills. Maintain computer knowledge and ability (Windows, Word, Excel spreadsheets).