What are the responsibilities and job description for the Yacht Brokerage Marketing Specialist position at The Hinckley Company?

Job Description

Description :

Hinckley Yachts is seeking a dynamic and experienced Yacht Brokerage Marketing Specialist to join our team. The ideal candidate will have an in-depth understanding of the luxury yacht market, a proven track record in luxury marketing, and expertise in leveraging yachting MLS platforms such as Yacht World to maximize visibility and drive transactions.

Key Responsibilities

Develop and execute targeted marketing strategies for yacht brokerage listings, ensuring maximum exposure to the appropriate audiences.
Collaborate closely with the sales team to optimize yacht listings, ensuring they are visually compelling, accurate, and strategically positioned on Yacht World and other relevant platforms.
Manage all aspects of the Yacht World platform, including uploading and enhancing listings, optimizing search visibility, and analyzing performance metrics.
Create high-quality marketing collateral, including listing brochures, email campaigns, social media posts, and website content, tailored to a discerning clientele.
Assist in Coordinating professional photography, videography, and virtual tours to enhance the visual appeal of listings. Categorize and organize all visual assets.
Work with the marketing team to Implement digital advertising campaigns, including Google Ads and social media, to drive traffic and inquiries.
Collaborate with internal teams to maintain brand consistency across all marketing materials.
Develop and maintain relationships with other brokerage houses and industry partners to amplify marketing reach.
Provide regular performance reports and insights to the sales and leadership teams, with recommendations for improvement.

Requirements :

3-5 years of experience in marine marketing / brokerage

Intimate knowledge and experience with the Yacht World platform is mandatory.

Strong understanding of the luxury yacht market and the preferences of ultra-high-net-worth individuals.

Exceptional written and verbal communication skills, with a keen eye for detail and design.

Proficiency in digital marketing tools, social media platforms, and email marketing software.

Strong project management and organizational skills, with the ability to handle multiple tasks and deadlines.

Experience working closely with sales teams to align marketing strategies with business goals.

Passion for luxury yachting and the marine lifestyle is a plus.

Proactive and self-motivated, with a drive to achieve results.

Strong interpersonal skills, with the ability to build relationships across teams and with external partners.

Apply for this job

Receive alerts for other Yacht Brokerage Marketing Specialist job openings

Yacht Brokerage Marketing Specialist

What are the responsibilities and job description for the Yacht Brokerage Marketing Specialist position at The Hinckley Company?

What is the career path for a Yacht Brokerage Marketing Specialist?

Job openings at The Hinckley Company

Not the job you're looking for? Here are some other Yacht Brokerage Marketing Specialist jobs in the Portsmouth, RI area that may be a better fit.

We don't have any other Yacht Brokerage Marketing Specialist jobs in the Portsmouth, RI area right now.

AI Assistant is available now!