What are the responsibilities and job description for the Digital Media Analyst position at Matthews International?
POSITION SUMMARY
We’re seeking a dynamic Digital Media Analyst that can help our internal team, and our clients understand the impact of digital content and social media on consumer behavior. We’re looking for someone that can uncover insights from various digital media platforms and transform them into actionable strategies. The right candidate will play a pivotal role in shaping our clients' digital strategies by analyzing the performance of campaigns, content, and customer journeys across diverse digital media channels and social platforms.
This global role reports directly to the VP of Digital Development (AMER) and supports teams and clients worldwide, managing analytics projects, reporting, and providing strategic recommendations to drive growth and engagement.
Highlights that make this role exciting :
Deep Dive Into Data : Analyze the digital customer journey, content performance, and engagement trends to uncover actionable insights.
Global Collaboration : Work across regions, managing analytics projects for clients in diverse markets.
Innovative Thinking : Act as a subject matter expert in digital and social analytics tools, identifying opportunities to enhance our capabilities.
Drive Impact : Contribute to expanding our services by developing case studies, responding to RFPs, and staying ahead of industry trends.
LI-MD2
JOB RESPONSIBILITIES
Monitor, analyze, and report on digital content performance across campaigns and channels, focusing on key KPIs such as engagement, reach, and conversions.
Serve as a global resource, handling day-to-day reporting and ad-hoc analytics for both internal teams and clients across different regions
Enhance the broader understanding of the digital customer journey via analysis of digital activity, content performance and engagement behavior
Evaluate and recommend analytics tools to improve the measurement of content and campaign performance.
Identify measurement gaps in the digital analytics program and implement solutions using advanced analytics tools and reporting techniques
Collaborate with subject matter experts and business development teams to respond to RFPs, create case studies, and expand service offerings
Extract and synthesize complex data from multiple sources, providing clear insights and actionable recommendations to stakeholders and clients
Stay updated on the latest trends in digital media, social platforms, and analytics to continually refine our approach.
Contribute to the culture of the organization through an engaged, curious and solution-oriented spirit and a passion for delivering great experiences to one another, our clients, and their consumers
Additional duties as assigned
QUALIFICATIONS / REQUIREMENTS
Associate’s degree or equivalent from two-year college or tech school required
3 years of experience in an analytical role focused on digital media, digital marketing, social media, integrated marketing, and content planning
Bachelor’s degree preferred
Deep understanding of the digital media, digital marketing and social media landscape, including user behavior, measurement techniques, and content trends
Proven experience working with cross-functional teams, including subject matter experts and sales / business development, to support RFPs and develop case studies
Strong ability to pull and analyze complex data from various sources, deriving key insights for diverse audiences including internal stakeholders and clients
Demonstrated ability to understand the impact of digital and social platforms on brand narratives
Expertise in industry best practices and a proactive approach to incorporating new techniques and tools into digital analytics strategies
Occasional travel either locally, nationally, and / or internationally may be required.
PHYSICAL ASPECTS / WORK ENVIRONMENT
Regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear.
Regularly / Occasionally lift and / or move up to 10 pounds.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
Matthews International is an Equal Opportunity Employer
Keep a pulse on the job market with advanced job matching technology.
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right.
Surveys & Data Sets
What is the career path for a Digital Media Analyst?
Sign up to receive alerts about other jobs on the Digital Media Analyst career path by checking the boxes next to the positions that interest you.
