Marketing Videographer/Photographer

SUMMARY:

Voted Best Hotel and Overall Gaming Resort in Reno multiple years in a row, Grand Sierra Resort and Casino is seeking a creative and talented Marketing Videographer/Photographer. GSR is ready to welcome to the team a proven marketing professional with the skills and passion for delivering engaging in beautiful video, motion graphic, and photography content that enhances and propels marketing messaging across a wide range of disciplines. We are looking to hire an experienced individual who has both videography and photography skills exclusively for Grand Sierra Resort and Casino, and sister businesses. The role requires someone who thrives working in a fast-paced environment shooting as well as editing content to accurately reflect the brand for marketing collateral including advertising campaigns, social media initiatives, digital marketing and event content. The Marketing Videographer/Photographer must be professionally proficient in video and photo capture, editing, and production for mediums from broadcast to digital channels. The Marketing Videographer/Photographer will be responsible for conceptualizing, designing, and producing audio/visual media for deliverables including but not limited to, promotional videos, how-to/training videos, social media content, rich media/video ad content and digital screen ads. The Marketing Videographer/Photographer will also collaborate and coordinate with other designer teams on branding, design, layout, and production. Candidates must present a portfolio of work samples to be considered for this position. The Marketing Videographer/Photographer will be responsible for staying current with best practices, strategies, and industry standards related to this position. The ideal candidate will be a creative, analytical, organized, flexile problem solver, who can effectively manage production and delivery of visual content that drives positive guest experience and revenue, in the exciting, fast-paced, deadline-driven environment of hotel/casino/resort marketing.

CRITICAL WORK TRAITS:

• Passionate about, and able to deliver, effective communication through great design
• Understanding, knowledgeable and able to design and execute effectively for digital channels
• Ability to work in a fast past environment, prioritize, multi-task and meet deadlines
• Ability to work independently and be a self-starter

PRIMARY DUTIES AND RESPONSIBILITES:

• Serve as the primary videographer and photographer for the GSR brand for the creation of all marketing including but not limited to promotional videos, advertising campaigns, new business and digital media requirements.
• Responsible for capturing high-quality event content capturing fun, brand-friendly moments both candid and staged.
• Responsible for capturing all architectural, lifestyle, and product content for all areas of the resort including but not limited to, food & beverage, hotel, recreation, entertainment, retail, outlets, venues, human resources/staff, guest experience.
• Responsible for capturing content for advertising campaigns.
• Responsible for all photographic and video content from start to finish including capturing content, editing, and producing for the needs of required outputs.
• To curate a strong gallery of aspirational images and video content which will be used to reflect the brand in marketing and press.
• Provide content for and update third-party websites with current brand and product imagery.
• Play a key role in assisting to shape the visual storyline on content touch points while assisting to maintain the brands digital asset library.
• Assisting the marketing and press team with regular asset management and obtaining all creative and marketing objectives.
• Use various media including graphics, animations, data visualization, music and voice-overs to create professional grade content.
• Coordinate all activities and materials supporting each photographic and video shoot project.
• Occasionally work with outside video/photo vendors on special projects such as commercial shoots.
• Work with clearly detailed content briefs, as well as creating content briefs.
• Secure and archive permissions for use of photo images for individuals.
• To be up to date on video and photography trends to ensure we are at the forefront of content.
• Participation in marketing, press and related meetings.

SKILLS, QUALIFICATIONS, AND PERSONAL CHARACTERISTICS:

• Excellent knowledge of photography/videography within the digital domain.
• Must display excellent videography and photographic technical skills.
• Must display a passion for both videography and photographic and a commitment to holding editorial integrity,
• Experience with industry standard editing tools and asset management software.
• Must have professional level skills with photo and video production related computer programs such as Adobe Creative Cloud (After Effects, Photoshop, Premier, Lightroom, Audition, etc.).
• Must have good communication and people skills.
• Ability to multi-task while showing commitment to detail.
• Ability to shoot videography and photography from drone.
• Ability to provide photographic and video coverage at live entertainment, and other special events - which often include weekend, late hour and holiday periods.
• Must have commitment to deadlines and be open to flexible working hours.
• Have a sound knowledge of evolving nature of social media as it relates to compelling and engaging photographic, animated, and video content.
• Understand and have ability to deliver content based on current needs for channels such as paid media ads (such as display, video, and carousel).
• Demonstrate maturity and professionalism.
• Positive attitude.
• Strong communication and organizational skills.
• Ability to work well independently but also working alongside team members.
• Must work well under pressure.
• Interest in the casino, resort, entertainment and food and beverage industries.
• Must display a desire to grow within the brand and see this as a long term position.
• Develop creative concepts and execute effective photographic ad video content within parameters of brand guidelines for multiple projects in multiple platforms.
• Strong knowledge of design fundamentals including strategic branding, color theory, typography and composition.

• Ability to collaborate and interact effectively with internal and external clients, vendors, team members, and department staff
• Ability to communicate clearly and concisely verbally and in writing.
• Work cross-functionally with multiple teams (e.g., Creative, Database Marketing, Players Club, etc.) across multiple properties (e.g., Grand Sierra Resort and SAHARA Las Vegas) to manage and execute projects in accordance with established strategies and processes.
• Identify, diagnose and implement opportunities, and/or resolve issues, for improved design layout, deliverability and performance.
• Provide actionable recommendations to improvement to marketing initiatives.
• Troubleshoot and work with support resources to resolve technical issues related to photo/video deliverables.
• Other activities and duties as assigned and requested by Digital Marketing Director, or other senior Marketing management team members.

EDUCATION REQUIREMENTS:

• BA/BS degree in related field or equivalent working experience
• 4-5 years of experience with professional level photography and videography.

PREFERRED SKILLS:

• Minimum four (4) years of experience in digital marketing.
• Casino gaming experience, especially understanding of player incentives and offers.  
• Strong time management skills and ability to meet deadlines while managing multiple tasks.

PERSONAL ATTRIBUTES:

• A passion for effective marketing communications through visual channels (photo/video).
• Strong written, oral communication, interpersonal skills.
• Proactive, energetic personality with inquiring, investigative mind.
• Flexible and adaptable in regards to learning and understanding new technologies.
• Ability to conduct research into code-, application- and software-related issues and products.
• Highly logical and technically proficient.
• Highly self-motivated and able to work with minimal supervision.
• Keen attention to detail with proven analytical and problem-solving abilities.
• Ability to effectively prioritize and execute tasks in a high-pressure environment.

REASONING ABILITY:

Ability to define problems, collect data, establish facts and draw valid conclusions through decisive judgment. Ability to interpret and follow through on a variety of instructions furnished in written, oral, diagram or schedule form.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee: must be able to maintain physical stamina and proper mental attitude to work under pressure in a fast-paced, casino environment and effectively deal with customers, management, employees and others. Is regularly required to sit; stand; walk and move through all areas of the casino; speak and hear; use hands to finger, handle, or feel. May reach with hands and arms above shoulder level; bend/stoop, squat, balance, kneel, lift and push/pull. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance visions, color vision, peripheral vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.

While performing the duties of this job, the employee is regularly exposed to a smoke-filled environment.

Salary : $50,000 - $65,000