What are the responsibilities and job description for the Marketing Content Specialist position at Mitsubishi Motors North America?
Join the Mitsubishi Motors North America (MMNA) Team!
At Mitsubishi Motors NA, we are driving innovation, quality, and excellence in the automotive industry. Our commitment to delivering cutting-edge vehicles goes hand in hand with our dedication to fostering a dynamic and inclusive work environment.
Our team members are the driving force behind our success, and we believe in empowering individuals to contribute their unique skills and perspectives. We are a collaborative and forward-thinking team that values diversity, creativity, and continuous improvement.
At MMNA, your career is not just a job but a journey of growth. Benefit from ongoing employee development programs, contribute to our impactful Community Relations initiatives, and enjoy a range of employee benefits that make your experience with us exceptional.
Be part of a company proud of its heritage and excited about the future where together, we shape the future of mobility and drive success in every mile.
Summary of the Role:
The Marketing Content Specialist is responsible for creating, coordinating, and managing marketing content across various platforms to effectively engage target audiences and drive brand awareness. This role involves collaborating with cross-functional teams to develop compelling content strategies aligned with marketing objectives.
Responsibilities:
- Develop engaging and relevant content for various channels including YouTube, website, social media, CRM, and sales training. Content may include but not limited to product content (walkarounds, conquest videos, product feature videos), influencer partnerships, Dealer spotlights, and Owner spotlights.
- Coordinate content creation process from ideation to execution, ensuring alignment with brand guidelines, messaging, and target audience preferences.
- Partner with agency partner(s) to develop strategy, content planning and production.
- Develop content calendar, outlining key model and USPs, topics, and channels to activate.
- Monitor performance and trends to develop and optimize content awareness and visibility.
- Work closely with Product Planning, MRDA, Legal, and other Marketing areas to ensure product accurate content that will resonate with key audience segments.
- Implement content distribution strategies to maximize reach and engagement across digital platforms, including YouTube, Mitsubishi Academy, social media, website and CRM.
- Track and analyze content performance metrics, such as engagement, reach, and conversion rates, to optimize content strategy and drive continuous improvement.
- Ensure all content and images are accurate, product correct, grammatically correct, consistent with brand strategy, and compliant with Company policies and appropriate laws and regulations.
- Coordinate and monitor assets on Ad Planner for proper categorization, accurate descriptions and valid usage dates.
- Assist on various projects as assigned.
- Effectively manage multiple priorities and meet stated deadlines while delivering quality results.
- A full-time work schedule of at least 40 hours per week is expected.
Required Qualifications:
- 3-6 years previous marketing experience at the exempt level. Advertising and/or media agency experience a plus.
- Bachelor’s Degree or equivalent from a four-year college or university, or 5 years related experience in marketing, advertising, media, communications or related field.
- Advanced verbal / written communication, presentation & interpersonal skills.
- Must maintain a valid unconditional drivers' license and MMNA approved driving record. Some travel required.
Perks and Benefits:
- Family First: Enjoy comprehensive healthcare coverage, including medical, dental, and vision plans.
- Be a Proud Mitsubishi Ambassador: Take advantage of our Discounted Employee Lease Car program, covering insurance, maintenance, and registration fees, with no down payment or credit check required.
- Secure Your Future: Benefit from our 401(k) with Company match and annual contributions based on years of service.
- Fuel Your Growth: Access professional development opportunities, including training, tuition reimbursement, and employee resource groups.
- Take Time for Yourself: Enjoy up to 30 days of paid time off, including holidays, vacation, and other leave options.
- Thrive in an Open Environment: Experience our collaborative workspace where ideas flow freely.
Click here to learn more about life at MMNA! https://jobs.jobvite.com/mitsubishimotorsna/jobs
The MMC Way:
Our values form the foundation of everything we do. At Mitsubishi Motors, we are committed to a set of core principles that guide our actions, decisions, and interactions. Our values reflect who we are as a company, how we collaborate, and the impact we aspire to make. These values are what we call the MMC Way:
- Think of Our Customers, Strengthen Trust
- Enrich Society
- Welcome All Facts, Share Difficult News First
- Conduct and Challenge Yourself Professionally
- Respect All, Work as a Broader Team
Diversity and How to Apply:
At MMNA, we embrace the strength that diverse perspectives and experiences bring to our team. Our application process is designed to champion inclusion and equity. We're on the lookout for the ideal fit for each role, valuing skills and experiences over traditional education or specific company backgrounds. Feel encouraged to apply, even if your profile doesn't precisely match the job description. We invite you to delve into a few thought-provoking questions in our application, offering you the opportunity to showcase your unique talents and insights right from the start.
Once you've submitted your application, expect to hear from us within 7 business days. We're committed to keeping you informed about the status of your application, ensuring transparency and open communication throughout the process. We understand that perfection is a journey, and if you ever have questions about your application or the process itself, don't hesitate to reach out to your recruiter.
Mitsubishi Motors is proud to be an equal-opportunity employer, excited about collaborating with talented individuals of all identities. We do not discriminate based on identity, aligning with both legal requirements and our commitment to fostering a diverse workplace. Our code of conduct serves as a guiding light for the company we aspire to be, celebrating our differences as the driving force behind a product that serves a global user base.
We welcome applications from individuals with disabilities and is prepared to provide reasonable accommodations. If you require such accommodations for the job application or interview process, please email mmna-talent_acquisition@na.mitsubishi-motors.com.
We hope you will join us on this journey where your dedication aligns with our values, creating an environment that fosters growth, collaboration, and meaningful contributions.
