What are the responsibilities and job description for the Player Development Manager position at Mystic Lake Casino Hotel?
Description
Primary Job Duties
- Ensures full adoption and consistent utilization of CRM tools and strategies in support of
telemarketing; sales and relationship building efforts; player preferences; extension of offers
and rewards; and conversion into visitation and increased loyalty.
- Oversees the development and maintenance of the VIP guest marketing strategy that
increases market share and profitability. This includes the development and implementation
of new programs to ensure high quality patronage and player migration from to VIP from
non-VIP through personalized service and attention.
- Implements the strategic host plan, including non-carded players, to ensure all player
programs are followed to maximize profits. Establishes department performance goals,
monitoring, and reporting on results for all assigned programs and staff.
- Oversees the creation, development, and hosting of all on- and off-property events to
maintain guest loyalty, develop new players, and re-establish patronage of inactive players.
Requires close collaboration with multiple departments within the Gaming Enterprise.
- Works with the Player Development Leader to establish department performance goals for
Executive Hosts. Monitors and reports on results for all assigned programs and staff. Builds a
culture that motivates and rewards team members for their efforts toward acquiring new
business.
- Reviews player issues and player rewards with host staff and Club M management to ensure
the highest level of guest satisfaction and procedural compliance.
- Assists with the execution of the national VIP player database program, including support for
the Independent Representative and national VIP travel programs.
- Ensures that appropriate reports are generated and analysis is completed to measure the
effectiveness of player development programs.
- Interviews, selects, hires, and promotes team members. This includes training, developing,
performance management and termination.
Reflects MINIMUM EDUCATION, TRAINING, CERTIFICATION and EXPERIENCE required in order to meet the
expectation of this job:
- A combination of a post-high school education in Marketing, Business, or related field and experience
in player development or casino marketing equal five years. Bachelor’s degree preferred.
- Minimum of three years supervisory experience in casino/hotel, guest service, concierge, or host
services in either a gaming or hospitality environment.
- Proven track record of success in a sales environment.
- Demonstrated knowledge of guest tracking or complimentary activities.
- Ability to communicate with a diverse population.
- Demonstrated excellent interpersonal communication skills.
- Excellent management and decision-making skills.
- Proficiency in word-processing, spreadsheets, database, presentation, and electronic mail.
Source: Hospitality Online