OCWH Marketing Specialist

Description

We are seeking a dynamic and enthusiastic Marketing Specialist to add to our Marketing Team!

Position Summary

The Marketing Specialist is responsible for implementing innovative campaigns for branding or product launches. The marketing specialist duties include researching target audiences, recording data from campaign results to add to future reports and overseeing a company’s social media channels to ensure brand uniformity.

Essential Duties and Responsibilities

The essential functions include, but are not limited to the following:

• Conduct market research to find answers about consumer requirements, habits, and trends
• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Liaise with external vendors to execute promotional events and campaigns
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Proven experience as a marketing specialist or similar role
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM), and applications (Web analytics, Google Adwords, Facebook Meta Business Suite, etc.)
• Knowledge of HTML, CSS and web development tools (e.g. Square Space) desired
• Well-organized and detail-oriented
• Exceptional communication and writing skills
• Commercial awareness partnered with a creative mind
• Performs other duties as assigned.

Supervisory Responsibilities:

• No supervisory duties

Qualifications

Minimum Qualifications (Knowledge, Skills, and Abilities)

• Excellent verbal and written communication skills.
• Excellent analytical skills
• Excellent organizational skills and attention to detail.
• Critical thinking and problem-solving skills
• Ability to work under pressure and motivation to succeed in a competitive environment
• Ability to work with teams and collaborate
• Excellent leadership and managerial skills
• Time management and multitasking skills with the ability to prioritize tasks
• Proficient in Microsoft Office Suite, Adobe Creative Suite, content management software and customer relationship management.

Education and Experience:

• Associate's degree in marketing, or related field required
• Bachelor’s degree in marketing preferred
• Minimum 2 years of Marketing experience or related experience is preferred.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Salary : $23