Website Marketing Specialist (52655)

WEBSITE MARKETING SPECIALIST 

POSITION OVERVIEW We're seeking a data-driven Website Marketing Specialist to optimize our digital presence and drive measurable business results. This is initially a part-time position (15-20 hours per week) with strong potential to transition to full-time based on performance and business growth. This role combines technical analytics expertise with strategic marketing execution to enhance our customer journey, improve conversion rates, and maximize ROI across our digital channels.

KEY RESPONSIBILITIES

Analytics & Insights Management

• Lead GA4 implementation and event modeling to track customer behavior across all touchpoints
• Develop automated reporting dashboards to monitor traffic sources, user engagement, and conversion funnels
• Analyze Google Search Console data to identify SEO opportunities and site health issues
• Build and maintain data validation routines to ensure reporting accuracy and reliability

Conversion Rate Optimization & A/B Testing

• Design and execute A/B tests across website elements, landing pages, and user flows
• Monitor category sales performance and implement data-driven improvements
• Identify and resolve 404 errors while optimizing site structure for better user experience
• Translate business goals into measurable web KPIs and track performance against targets

Email Marketing & Lifecycle Management

• Develop and manage email marketing funnels including welcome series, cart abandonment, and post-purchase flows
• Build segmented email campaigns with event-based triggers and lifecycle messaging
• Analyze open rates, CTR, and conversions to optimize email performance
• Create reusable templates and standardized tracking practices for campaign efficiency

Cross-Functional Collaboration

• Partner with engineering and product teams to implement technical tracking solutions
• Coordinate with QA teams to ensure proper analytics implementation and troubleshooting
• Translate complex data insights into actionable recommendations for stakeholders
• Support agile methodology and participate in cross-functional project planning

REQUIRED QUALIFICATIONS

• Bachelor's degree in Marketing, Computer Science, or related field (Master's in Computer Science preferred)
• 4 years of experience in website marketing, digital analytics, or related role
• Proven expertise in GA4 event modeling, Google Search Console, and conversion tracking
• Strong experience with email marketing platforms (Klaviyo, HubSpot, or similar)
• Proficiency in SQL, Python, and data visualization tools (Looker Studio preferred)
• Demonstrated success with A/B testing and conversion rate optimization
• Experience with Shopify and e-commerce platforms
• Strong analytical skills with ability to translate data into actionable insights

PREFERRED QUALIFICATIONS

• Experience in automotive or retail industry
• Knowledge of SEO best practices and technical implementation
• Familiarity with marketing automation and lifecycle marketing
• Experience working in agile environments with cross-functional teams

POSITION DETAILS

• Schedule: Part-time, 15-20 hours per week with flexible scheduling
• Growth Potential: Strong opportunity to transition to full-time role based on performance and business needs
• Pay based on Experience