Senior Marketing Specialist

Nordson Product Assembly , a global leader in Product Assembly, is seeking an experienced and highly motivated individual to join our team. We are committed to creating a diverse and inclusive workplace, and we are looking for candidates who share that same commitment.

Summary of the role

As a member of our team, you will have the opportunity to work in a dynamic and collaborative environment, where your ideas and contributions will be valued and respected.

Nordson Product Assembly Division is seeking a dynamic Senior Marketing Specialist to join our Strategic Marketing team.

This position will support market initiatives focused on the Americas region and, to a lesser extent, globally including market communications and market campaigns, support of tradeshows and industry events, creation of promotional marketing content, and data-driven market analyses.

The ideal candidate is a natural storyteller and communicator, adept at distilling product value selling statements into compelling value propositions that align with customer value recognition. He/she enjoys and is energized by working collaboratively with Product Line Managers, Sales and Service Managers, Initiative Owners, and Subject Matter Experts to develop content in collaboration with the global Marketing team.

Key responsibilities:

• Develop and distribute marketing communications - tailored to the Americas region, ensuring alignment with global guidelines

• Support trade shows, conferences, and virtual events - including coordination, booth design, promotional materials, and post-event analysis

• Conduct data analysis and market research - to identify trends, opportunities and gaps, as well as competitor activities in key Americas markets

• Support Website and social media content creation - (e.g., blogs, case studies, videos) in collaboration with global teams.

• Create marketing collaterals supporting product launches - including email campaigns, press releases, and sales support collaterals.

• Localize global campaigns for Americas region audiences (e.g., adapting messaging in recognition of cultural nuances).

• Maintain consistent branding and compliance with regional regulations (e.g., corporate branding standards, regional data privacy laws).

• Collaborate with sales, product, and customer success teams to align marketing efforts with business goals.

Qualifications - Education and Experience:

• Bachelor’s degree in Marketing, Communications, Business, Mechanical / Technical or a related field. MBA is preferred but not required.

• 5 years of marketing experience, preferably in an industrial equipment market.

Qualifications - Skills & Proficiencies:

• English language grammar proficiency - ability to produce polished, professional content.

• Strong project management skills - ability to multi-task and manage multiple priorities.

• Exceptional communication skills, both written and verbal, with the ability to articulate ideas clearly and persuasively to diverse audiences.

• The ability to analyze data for insights and craft compelling narratives from complex information.

• Data-driven mindset with experience analyzing metrics to inform decisions.

• Creativity in content development and campaign ideation.

Qualifications - Software & Language:

• Microsoft Office proficiency - Word, Excel, PowerPoint, SharePoint

• Adobe Creative Cloud knowledge – Illustrator, Photoshop, In Design

• Social Media experience - LinkedIn and YouTube

• Sitecore web development familiarity

• SAP/C4C is a PLUS

• Mandarin, Spanish, or Portuguese is a PLUS

Travel: Limited to 2-4 trips per year, 3-5 days each supporting trade and sales events).

Location: The position is full time in-office (Johns Creek, GA facility), with flexibility coordinated with and agreed to by the hiring manager.

Interested?

If you are interested in being a part of a team and creating an inclusive and diverse workplace, please apply online with your CV.

About Nordson Product Assembly

Nordson Product Assembly is the leader in precision dispensing, fluid management, and related technologies. We serve the Product Assembly end market to improve production efficiency and product quality for a variety of product manufacturing processes. By joining our team today, you will help us bring innovative ideas to life. Nordson Product Assembly is a global team that works to create adhesive dispensing solutions that deliver precise and reliable application while optimizing material use and lowering production costs for markets like appliances, automotive & e-mobility, bookbinding, electronics, filter manufacturing, paper, wood, construction and many more. We offer a supportive culture in a growing and dynamic work environment. Whether you're just beginning your career or you're a seasoned professional, there's a place for you to belong at Nordson Product Assembly. We offer hourly and salary positions in production, maintenance, customer service, quality, engineering, and more. We actively invest in our teams to help you build your skillsets and advance your career.