Sales Manager – Boiler Systems/Service/Rentals/Repairs

Sales Manager – Boiler Systems/Service/Rentals/Repairs

Company Overview

CLIENT is a full-service manufacturer’s representative company offering sales, service, and installation of boiler, burner, and other fired equipment solutions. With a strong track record of growth over the past decade, we serve petrochemical, manufacturing, institutional, and industrial clients across Texas and Louisiana, specializing in steam boilers, process hot water systems, burners, controls, water treatment and related equipment. Due to recent strong growth, we are seeking a proven, process-oriented, results-driven Sales Manager to further drive revenue growth in our markets.

Position Summary

We are seeking a dynamic Sales Manager to lead, develop, and optimize our 5 person and growing sales team to drive revenue growth. This role combines sales management with process improvement, focusing on building out sales systems in addition to individual team member coaching and development. The ideal candidate will have 10 years of sales/sales management experience with a proven track record of successfully building teams, growing sales revenue, and designing/implementing sales processes, preferably in the boiler and burner industry or a related industrial sales field.

Key Responsibilities Sales Team Leadership & Development

• Lead, coach, and develop a team of 5 sales professionals (and growing) across Texas and Louisiana territories
• Conduct weekly one-on-one meetings with each team member to review performance, provide coaching, and remove obstacles
• Implement and manage a structured sales process with defined stages, activities, and metrics
• Organize and provide ongoing sales training and skill development opportunities
• Conduct ride-alongs and joint sales calls to provide real-time coaching and support
• Facilitate knowledge sharing and collaboration among team members
• Oversee territory and account management to minimize internal competition
• Organize and implement product training for the sales team
• Establish and maintain key relationships with vendor partners
• Attend vendor sales meetings, trainings, industry trade shows, and networking events as needed
• Identify, screen, hire, and onboard new sales team members
• Set clear performance expectations and sales targets for team members
• Monitor individual and team performance against established metrics
• Conduct regular performance reviews and provide development feedback
• Implement corrective action plans when necessary
• Recognize and reward top performers
• Develop succession planning and talent pipeline strategies

Sales Process Development and Management:

• Implement and manage CRM system to ensure account coverage and proper reporting of sales activity to the owner
• Define and document the sales process, outlining tasks, and activities that sales reps must take to efficiently move clients through the sales cycle
• Establish and monitor key performance indicators (KPIs) including pipeline metrics, conversion rates, and activity levels
• Conduct monthly pipeline reviews to ensure accurate forecasting and opportunity progression
• Manage commission calculations and ensure transparent compensation processes
• Coordinate with existing staff to optimize quoting processes and response times
• Work closely with service team to ensure seamless customer experience and identify upselling opportunities
• Collaborate with operations and project management teams on project delivery through startup and warranty.
• Coordinate with administrative staff on customer communication and order processing

Sales Strategy & Market Development

• Develop and implement sales strategies to achieve revenue and margin targets
• Partner with leadership team on strategic planning and market expansion initiatives
• Identify market opportunities and competitive threats
• Support business development initiatives and new product launches
• Analyze sales data and market trends to inform strategic decision

Required Qualifications Experience & Background

• 10 years sales/sales management experience
• 5 years of industrial sales management experience
• Proven track record of successfully building teams and growing sales revenue, preferably in the boiler and burner industry or a related industrial market.
• Demonstrated success designing, implementing, and managing sales processes
• Demonstrated ability to identify business needs, objectives, resource allocation, and areas of improvement
• Demonstrated proficiency in all stages of the sales cycle
• Proficient in proper use of CRM systems to track and report sales activity

Industry Knowledge

• Strong understanding of industrial markets, particularly petrochemical, manufacturing, or process industries
• Knowledge of boiler, burner, and fired equipment preferred
• Understanding of engineering and construction industry dynamics
• Familiarity with government and EPC sales channels

Skills & Competencies

• Process Orientation: Strong ability to design, document, and implement sales processes.
• Leadership: Demonstrated ability to motivate, develop, and retain sales talent
• Strategic Thinking: Ability to develop and execute sales strategies
• Communication: Excellent verbal and written communication skills with ability to present to all organizational levels
• Analytical: Strong analytical skills with ability to interpret sales data, create forecasts, and identify trends
• Technical Aptitude: Ability to understand and discuss technical products and solutions
• Project Management: Experience managing complex, long sales cycle, multi-stage sales processes and implementations

Preferred Qualifications

• Bachelor’s degree in business or engineering
• Experience in boiler, HVAC, or related industrial equipment industry
• Knowledge of Texas and Louisiana industrial markets
• Experience with Pipedrive, ZOHO, Salesforce, or similar CRM platforms
• Background in technical sales or engineering
• Bilingual (English/Spanish) capabilities a plus
• Professional sales training or certification (e.g., Miller Heiman, Sandler, etc.)
• Experience with proposal management software (Proposify, PandaDoc, etc.)

Compensation & Benefits

• Compensation: $130-175K (based on experience and industry background)
• Performance Bonus: On target bonus of percentage of base salary based on team performance and process implementation objectives
• Benefits Package: Health insurance, dental, vision, 401(k) with company match
• Professional Development: Training and conference attendance opportunities
• Company Car: Car provided
• Growth Opportunity: Significant opportunity for career advancement in growing company

Travel Requirements

• Up to 25% travel for team meetings, customer visits, and industry events
• Regular attendance at industry trade shows and manufacturer meetings
• Periodic overnight travel within Texas and Louisiana territories
• Some national travel for training and industry conferences
• Operations and Project Management
• Proposal Engineer (to be hired)
• Administrative and HR Staff
• Manufacturer Representatives and Vendors