Brand Manager [81070]

**Must be able to go onsite 5 days a week in Greeley, CO

**Must have a CPG background

**Must have end to end Paid Media experience

The Brand Manager will be a key member of the Brand team, responsible for ensuring flawless execution of paid media campaigns and delivering measurable business results. From day one, you will monitor campaign performance, identify issues, highlight opportunities, and hold agency partners accountable. You will also support the broader brand portfolio strategy, working cross-functionally to deliver integrated marketing plans that achieve revenue and profit goals.

Responsibilities:

• Paid Media Performance & Agency Management experience
• Contribute strong POV on 360 marketing strategies and consumer targeting to guide tactical planning efforts.
• Partner in developing the strategic direction of consumer media (paid, organic, and earned) to align with brand and business strategy with agency and brand team.
• Act as the main point of contact for paid media agency partners.
• Generate and present clear reports on KPIs, conversions, and revenue impact to internal stakeholders.
• Proactively monitor and analyze campaign performance across Google Search, Meta, TikTok, Programmatic, and other paid media channels.
• Partner cross-functionally to develop and execute integrated brand and commercial plans.
• Build persuasive stories and presentations to influence leadership and external partners.
• Create and review marketing copy for paid ads, packaging, PDPs, and blogs.
• Manage product copy, SAP approvals, and digital tools (where-to-buy, product feeds).

Qualifications:

• 4 years of Brand Management experience
• 3 years of hands-on digital paid media performance analysis and campaign management (must be able to identify issues/optimizations independently from day one).
• Strong knowledge of social media best practices (content, format, audience targeting, copy, etc.).
• Strong data analysis skills with proficiency in Excel (pivot tables, data sets) and Google Analytics (or similar tools).
• Food & Beverage CPG experience preferred.