Digital Campaign Specialist

**IF YOU ARE INTERESTED IN THIS ROLE, PLEASE APPLY ON OUR WEBSITE. APPLICATIONS THROUGH INDEED WILL NOT BE REVIEWED**

Apply online here: https://phoscreative.com/digital-campaign-specialist/

Company Overview

PHOS Creative is an award-winning strategic agency that focuses on four core competencies: strategic consulting, branding, web design and development, and digital marketing. A strategy-first digital marketing agency headquartered in Florida, PHOS employs 25 team members and serves clients in 20 states.

The growth, work, and culture of the agency have been highlighted in the Inc. 5000, Gator100, the American Advertising Federation, and Florida Trend’s Best Companies To Work For. We’ve worked with B2B and B2C organizations in various industries, including government, non-profit, education, manufacturing, engineering, service, and retail.

Our Mission | Our Daily Passion

To cultivate true flourishing in people and organizations while reflecting the love of Jesus to the world.

Our Vision | Our Hoped-For Future

Our vision is to launch thirty care centers across the world that don't exist right now by 2030.

Our Values | Our Definition of Success

Leadership -Our passion for education and empowerment

Creativity - Our passion for inspiration and innovation

Love -Our passion for selflessness and gratitude

Integrity - Our passion for results and accountability

Community - Our passion for culture and collaboration

Position Overview

The Digital Campaign Specialist thrives on crafting compelling digital experiences across various channels, leveraging their expertise in email marketing, social media, and campaign management. They are adept at developing and executing strategies that resonate with target audiences and drive tangible results. Collaborating closely with cross-functional teams, the Digital Campaign Specialist plays a pivotal role in delivering multi-channel digital campaigns that align with client objectives.

One of PHOS’ unique value propositions is our commitment to transparency and accountability. The Digital Campaign Specialist reinforces that uniqueness by providing easy-to-consume, clear, and authentic reporting that educates clients and builds their trust.

Proficiency in key tools such as email marketing platforms, social media management tools, campaign analytics software (e.g., HubSpot, Mailchimp, Hootsuite), and marketing automation platforms is essential for this role. The Digital Campaign Specialist stays informed of industry trends and best practices, continuously seeking opportunities to enhance campaign effectiveness and drive innovation in digital marketing strategies. They are passionate about learning and are dedicated to mastering the latest tools and technologies to stay ahead in the dynamic digital landscape.

The key performance indicators (KPIs) of the Digital Campaign Specialist revolve around 3 core metric areas:

• Client Retention/Satisfaction: Our goal is to deliver as much value as we can to every client we serve while maintaining a healthy margin for the sake of our mission. The Digital Campaign Specialist is relentless in identifying and delivering upon opportunities to demonstrate our value and expertise with clients.
• Client KPI Growth: PHOS’s value to clients is helping them to reach their goals. The Digital Campaign Specialist understands which KPIs mean the most to their client base, and they go after those goals with zeal. This person is responsible for tracking metrics like engagement, conversions, click rate, and revenue generated from our social media advertising efforts.
• Deliverable Excellence: This person delivers work on-time, efficiently, and with excellence. They are consistently pursuing a higher standard for their work and the recommendations given to the client. With a commitment to quality and effectiveness, the Digital Campaign Specialist is excited about the opportunity to innovate to make deliverables, processes, and outcomes better for our clients and our agency.

Expectations of a Digital Campaign Specialist

• Conduct audience research to tailor content for each social media platform effectively.
• Strategize campaigns that seamlessly integrate across social media, email, and other relevant channels to maximize reach and impact.
• Create social media content on various platforms (Facebook, Instagram, X, LinkedIn, and Pinterest.)
• Monitor social media channels for comments, messages, and reviews, responding promptly to inquiries and feedback to maintain a positive brand image and foster community engagement.
• Work closely with designers to create visually appealing and on-brand assets that resonate with target audiences across various platforms.
• Communicating with clients on a regular basis.
• Coordinate with other marketers for supporting strategies (search engine optimization and pay-per-click advertising) to ensure a cohesive and integrated approach to digital marketing efforts.
• Implement email campaign types to include personalized nurture sequences, triggered automations, and targeted drip campaigns to drive engagement and conversions.
• Implement conversion rate optimization (CRO) strategies within campaigns to optimize landing pages, email content, and social media posts for improved conversion rates and ROI.
• Incorporate short-form video content as a central component of social media strategies, leveraging platforms like Reels and Stories for increased audience engagement.
• Take ownership of long-term projects and initiatives aimed at agency growth, process improvement, and innovation in digital marketing practices.
• Continuously monitor campaign performance metrics across all channels, using data-driven insights to optimize strategies, allocate budgets effectively, and drive ROI.
• Provide detailed and insightful reports on campaign performance, highlighting key metrics, insights, and recommendations for improvement on a regular basis.
• Conduct A/B tests on various elements of campaigns, such as ad copy, visuals, email subject lines, and call-to-action buttons, to optimize performance and inform future strategies.
• Encourage and curate user-generated content as part of campaigns to foster community engagement, authenticity, and brand advocacy.
• Develop and implement strategic advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and X to maximize reach and conversions
• Respond to reviews on local listings and social media to protect brand reputation.

Key Intangible Characteristics of the Ideal Candidate

Performance Driven | This candidate is motivated by results and consistently strives to achieve and exceed client goals. They are focused on driving measurable outcomes and optimizing performance through their actions and decisions.

Creative Visionary | In this role, we seek an individual who excels at conceptualizing and implementing innovative ideas. They possess a unique ability to think outside the box and envision new possibilities, driving campaigns and strategies with their imaginative approach.

Exemplary Character | PHOS’ core values should be exemplified consistently by this individual. Their behaviors, actions, and interactions are led with Leadership, Creativity, Love, Integrity, and Community. They are a light to their peers, clients, and in their communities.

Articulate Communicator | Communicating with others is a key responsibility for this role. This person should possess strong verbal and written communication skills, enabling them to articulate complex concepts to clients and team members in an understandable, compelling way.

Collaborative Partner | Our core value of community requires all of our team members to be able to effectively partner with others for a shared goal. The Digital Campaign Specialist should foster a collaborative environment, value diverse perspectives, and actively contribute to team success through open communication, cooperation, and mutual respect.

Obsessive Positivity | While there are setbacks and challenges we must face, we believe our team should radiate authentic positivity. This person should display optimism, enthusiasm, and energy, uplifting those around them and inspiring a culture of positivity and resilience.

Strategic Consultant | We don’t want to be a vendor to our clients. This person should lead with a strategic mindset and have the ability to provide valuable insights and guidance to clients. They offer expert advice, develop innovative solutions, and leverage their deep understanding of industry trends and best practices to drive strategic outcomes.

Requirements of the Ideal Candidate

• Relevant BA/BS degree in Marketing, Business Administration, Communications, or related degree.
• At least one year of experience in a similar marketing role
• Experienced in content writing on social media platforms and/or email.
• Proficient in managing all major social media channels
• Understanding of digital marketing campaign elements and planning.
• Understanding of Google Analytics/GA4
• Bonus points: Fluency in using and managing WordPress, social media advertising, Inbound Marketing Certification from HubSpot, graphic design experience, or proficiency in marketing automation software

Remote Work

We currently operate in a hybrid work schedule, coming physically into the office two days per week and working completely remotely three days per week. We’re looking for someone in or around Gainesville, FL who has the flexibility to come in for client meetings and team activities.

Diversity, Inclusion, and Our Mission at PHOS

Our dedication to diversity and inclusion is grounded in our mission to be a place that team members never want to leave and to exemplify the love of Jesus Christ. Discrimination is not loving and is, therefore, anti-missional for PHOS. We in no way discriminate on the basis of race, religion, sexual orientation, or gender identity for purposes of employment opportunities, continued employment, employee benefits, job security, or promotion. Doing so would violate our reason for existing. We want you here.

Job Type: Full-time

Pay: $40,000.00 - $50,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to Relocate:

• Gainesville, FL 32605: Relocate before starting work (Required)

Work Location: In person

Salary : $40,000 - $50,000