Social Media Specialist

Social Media Specialist (Full-Time)

Location: In-Office. Twin Falls, ID
Reports To: Director of Marketing

About the Role

Plant Therapy is seeking a video-savvy social media specialist who is equal parts creative powerhouse and get-it-done executor. You’ll work closely with the Director of Marketing to own our social media presence across platforms, from concept to content to performance analysis. This role is perfect for someone who thrives in a fast-moving, story-driven brand environment and is ready to push boundaries on what a brand can and should be posting in today’s digital world.

If you have a positive attitude and the hands-on skills to film, edit, and publish engaging content that makes people stop scrolling and engage, this job is for you.

Key Responsibilities

? Develop and own a platform-specific social media strategy across Instagram, TikTok, Pinterest, Meta, and emerging channels

? Plan content aligned to product launches, seasonal campaigns, and brand initiatives

? Capture and create native video content for use in Reels, TikToks, Stories, and ads

? Support our influencer coordinator in the sourcing of campaign-aligned UGC to build out and reinforce the brand narrative

? Collaborate with internal teams on messaging, visuals, and campaign timelines

? Monitor performance, experiment with formats, and iterate based on engagement data

? Identify and respond to real-time trends with branded POV

? Maintain a cohesive brand aesthetic and tone across all visual and written content

? Monitor and report out on metrics related to post performance, engagement rate, follower growth, and more

What We're Looking For

? Experience in social media, digital marketing, or creative content production

? Compelling on-camera personality: joyful, punchy, energetic, and kind

? Comfortable being on camera or directing others to be

? Ability and interest in creating compelling, scroll-stopping short-form video content

? Strong skills in video editing (CapCut, Adobe Premiere, or similar)

? Chronically online: up on trends, sounds/songs, tone of voice, etc to make each platform feel fun and relevant

? Basic understanding of digital storytelling to make each campaign a social-worthy moment

? Ability to work proactively and independently, with strong project management skills

? Experience with performance reporting and content optimization

Bonus If You...

? Are passionate about wellness and beauty and/or have essential oil knowledge

? Have experience working for an e-commerce or DTC brand

? Know your way around influencer and UGC collaboration processes

? Are a proactive idea-generator who’s not afraid to pitch bold concepts

Interview Ready?

We are open to indirect experience as it aligns with the objectives of the role. If you’re social-obsessed and hungry to prove yourself, apply!

? We will ask for examples of videos you’ve created for other brands or ask you to create 1-2 pieces of content for us.

? Come prepared to tell us what’s wrong with our current social platforms, and how you’d jump in to improve.

? Personality is a plus here. Don’t be afraid to tell us who you are and why you’ll fit in with our people-first culture (not just what you think we want to hear).

Why Join Plant Therapy?

We’re a fast-growing, mission-driven company redefining what accessible wellness looks and feels like. Our social media is evolving into a brand-defining storytelling space, and this is your chance to shape it from the inside. You’ll help us build a new era of content that’s beautiful, raw, smart, and joyful.

Salary Range: $40-55K DOE

Must be located within driving distance of the Twin Falls, Idaho location.