Client Strategy Senior Associate - Integrated Media

As a Senior Associate in Digital Media Client Strategy, you will play a pivotal role in understanding a client's business and goals, developing customized integrated media marketing strategies, and implementing campaigns across various channels (Digital & Traditional) to achieve measurable results. You will have the exciting opportunity to work with cross-functional teams, manage media partners, and contribute to high-impact projects that impact our clients.

Responsibilities:

• Capably transform complex data points into a story that the client perceives as thoughtful and clear.
• Understand the client's business by analyzing their industry, target audience, competitors, and unique selling points to develop a comprehensive understanding of their needs.
• Define clear and measurable digital marketing objectives in collaboration with the client, and PMG analytics teams!
• Develop customized media marketing strategies that leverage a combination of all paid digital channels complimented by traditional channels where applicable.
• Identify the most suitable media platforms and channels for the client's target audience and objectives.
• Oversee media campaigns holistically, monitor performance, and adjust strategies as needed.
• Analyze performance results using analytics tools, evaluate the effectiveness of strategies, and provide regular reports to the client.
• Collaborate closely with the client's in-house media divisions to shape and propel the strategic direction of their advertising campaigns, ensuring alignment with core business objectives and market trends.
• Serve as the pivotal liaison among creative teams, clients, and media departments, ensuring a synergistic collaboration that enhances campaign cohesion and effectiveness.
• Coordinate and optimize workflows, data management, and cross-functional team dynamics, including client relations and creative collaborations, to drive project success and team productivity.
• Able to assist in project management, such as the creation of project workbook schedules and management of full team priority
• Collaborate with our channel leaders to build and deploy a best-in-class strategy that meets and exceeds client expectations.
• Comfortably navigate the uncomfortable, leading meetings with a variety of client partners and addressing all of their questions.
• Oversee billing operations, ensuring accurate media accruals and financial accountability across client portfolios.

Skills & Experience:

• 3 years of relevant work experience in digital media strategy or related fields.
• Bachelor's degree or equivalent work experience.
• Strong examples of project management and project leadership.
• Proficient analytical skills with experience in Microsoft Excel.
• Proactive in setting agendas for the team and clients.
• Ability to build coherent presentations (e.g., QBR) with limited outside input.
• Strong presentation skills with proficiency in either G-slides, PowerPoint or Keynote.
• Self-motivated and eager to learn new tools and technology.