What are the responsibilities and job description for the Client Strategy Senior Manager - Integrated Media position at PMG?
As our Senior Manager for Client Strategy, you'll play a pivotal role in shaping the strategic direction for our clients while fostering a vibrant, diverse team of leads and supervisors. This dual-responsibility position will see you orchestrating the development of robust media plans, honing business goals, and managing budget forecasts. You will also fuel professional growth within your team. With a firm understanding of performance metrics and a strong focus on continuous improvement, you'll navigate our clients’ internal structures and build strong relationships with key stakeholders. In this dynamic role, you will leverage your leadership skills, industry knowledge, and innovative thinking to create a significant impact on our clients' success and your team's evolution.
Responsibilities:
- Drive results towards performance goals, track progress at an executive level, and report on these to key decision-makers.
- Exhibit fiscal responsibility as the owner of the budget and forecasts, with a focus on optimizing returns on ad spend. Identify opportunities to propose incremental budget enhancements.
- Navigate the client’s internal structure adeptly, investing significant time in collaboration, and working with key stakeholders to overcome any roadblocks within a matrix organization.
- Establish lasting, mutually beneficial business relationships.
- Lead executive-level communication and strategic planning, fostering strong relationships with key business stakeholders.
- Understand and challenge the performance boundaries across various channels, including those managed internally and by external agencies.
- Address any issues effectively and expediently to ensure your team meets or exceeds expectations.
- Play varied roles in client meetings, adjusting your involvement as needed.
- Collaborate with media leads to forge key partnerships (Google, Facebook, Amazon, etc.), ensuring our company stays at the cutting edge of opportunities and support.
Skills & Experience:
- A bachelor’s degree or equivalent work experience
- 6 years of relevant work experience in retail or consumer electronics, with 3 years in a supervisory role
- Demonstrated management and team development skills
- Proven experience in multi-channel digital marketing and managing digital media campaigns with a strong focus on direct response and online sales/customer acquisition
- Solid analytical background with experience managing budgets/KPIs from a comprehensive, cross-channel strategy perspective
- Previous involvement with a large retail or eCommerce brand
- Familiarity with various attribution methods (MTA, MMM & Last Click) to optimize programs efficiently
- Quick, accurate, and decisive analytical, forecasting, and decision-making skills
- Excellent verbal and written communication skills
- Strong proficiency with Excel and Powerpoint or Keynote for pulling reports and presenting to the clients
