What are the responsibilities and job description for the Programmatic Media Senior Associate position at PMG?
The Programmatic team at PMG serves as equal parts programmatic strategists and buyers, that specialize in a dynamic, expanding market. The Programmatic team collaborates daily with PMG’s media, strategy, creative and technology cross-functional teams to deliver full-funnel marketing strategies, support integrated planning, and optimize our clients’ digital performance. We are a cohesive team and work together daily to exceed expectations for our customers and provide superior results through innovation and a commitment to excellence. Your opportunity to drive innovation, grow your skillset, and work with some of the biggest and smartest brands is limitless at PMG.
Responsibilities
- Act as primary owner of digital program initiatives (inclusive of video, display, digital OOH), direct publisher partnerships and programmatic activation
- Contribute to the media planning and strategy process, acting as primary owner of the RFP deliverables and vendor communication (inclusive of negotiation and plan revisions)
- Coordinate with media operations, account services teams, analytics, and creative/product development for holistic planning and communication
- Spearhead vendor communication, working with Leads to define and document the overall scope of client projects
- Present proposals, noting cost, delivering schedules, recommendations & reporting throughout and after the campaign’s flight
- Responsible for flawless campaign execution and delivery to KPIs, aligning with PMG best practices and leading by example
- Accountable for campaign trafficking requests and collection of all campaign needs prior to launch (asset spec hand-off, audience requests, etc)
- Own budgeting needs related to day to day account management such as monthly forecasting of goals, ad serving forecasts, and QA
- Oversees and contributes to the development of detailed and summarized reports internally and for clients that clearly explain the why / ""so what"
- Serve as a mentor to coordinator/associate level team members on the team, guiding weekly optimizations and pacing decisions as needed
- Gain expertise in PMG’s proprietary technology platform Alli to create fit-for-purpose alerts, data analysis, and/or reporting'- Increased communication to clients and internal stakeholders; advancement of cross-functional communications
Skills & Experience
- 3 years of related work experience
- Bachelor’s Degree or equivalent work experience
- Intermediate to advanced understanding of the digital and programmatic landscape with hands-on experience executing campaigns in DSPs (The Trade Desk, Amazon) and Adservers (e.g. Doubleclick)
- Ability to triangulate different metrics as needed to guide complex pacing decisions
- Experience interacting with and presenting campaign performance recaps to key stakeholders and clients
- Strong analytical and technical skills with ability to develop data-based insights
- Strong verbal and written communication skills
- High degree of proficiency in Microsoft Excel
- Self-motivated and likes to learn new tools and technology
- Highly organized and detail-oriented
