What are the responsibilities and job description for the SEM Senior Associate position at PMG?
The team is looking for innovative problem solvers to join our growing Paid Search Marketing (SEM) team. We are looking for agile individuals who have a passion for SEM and are looking for engaging challenges that will help shape the search landscape for our clients and the industry. Our team thinks about search marketing in a unique lens, finding new ways to solve old problems--and embracing new opportunities--while creating an environment where everyone has opportunities to thrive as professionals and people.
SEM Senior Associates are responsible for owning account implementation and ensuring performance meets client goals. Additionally, they are responsible for contributing to strategic initiatives for the account, and are an active participant in client communication. They also help to coach junior team members, provide insights for internal leadership and manage client relationships.
Responsibilities
- Managing of feed-based campaigns for retail accounts
- Using best practices and tools, create new paid search (SEM) campaigns to achieve client performance goals
- Optimize paid search (SEM) campaigns on a daily, weekly, and monthly basis to achieve performance goals
- Manage the execution of search marketing campaigns & ad groups, including setup, analysis, optimization, monitoring, reporting, budget pacing & forecasting, keyword research and expansion
- Optimize campaign/program performance through continuous testing & analysis of performance opportunities - Assist in budget management of all assigned paid search accounts and make recommendations for continuous improvement
- Responsible for the building and maintenance of reports using search platform data as well as data from additional sources
- Maintains awareness of SEM Industry trends and impact to client & assigned accounts
- Leverages PMG's proprietary technology platform Alli to drive business results and impact for clients.
Skills & Experience
- 3 years related paid search experience
- Strong baseline Paid Search knowledge in testing and campaign management
- In-platform management across Paid Search engines
- Strong verbal and written communication skills
- Strong team player
- Strong analytical skills with proficiency in Microsoft Excel and basic understanding of SQL
- Self-motivated and likes to learn new tools and technology
- Experience with retail focused Performance Max campaigns
