Marketing & Communications Coordinator

Description

JOB OVERVIEW

The Marketing & Communications Coordinator helps advance the organization’s marketing activities, including email marketing, social media engagement, website administration, events calendar coordination, metrics gathering and special initiatives. The position reports into the Marketing & Communications Manager.

ESSENTIAL JOB FUNCTIONS / KEY JOB OUTCOMES

• Support the team and collaborate with colleagues to develop and execute digital marketing initiatives that increase visibility and build audience engagement with the Alliance
• Assist in the development and execution of high-quality email content and production of email marketing campaigns to a range of audiences that connect with the Alliance
• Maintain and support all aspects of the organization’s website, including ensuring that all content is up to date and accurate on subpages throughout the site; field and help facilitate responses to requests from colleagues to add or amend content and post alerts
• Collaborate with Manager on building a robust and active social media strategy which continuously promotes the work and activities of the Alliance, including designing and executing daily social postings that engage viewers and followers, and creates buzz for Alliance initiatives
• Monitor and engage with the online community  for Alliance social media channels including Facebook, LinkedIn, Twitter, Instagram and other sites
• Manage compliance of Google AdWords grant through weekly monitoring and maintenance 
• Track key marketing performance indicators and metrics to help the team make informed decision about the impact and future planning of e marketing and communications activities, including website traffic and SEO, social media and email marketing metrics 
• Coordinate marketing request submissions from colleagues through the department's project management software

                                                                   Performs other job-related duties and functions as assigned

Requirements

EDUCATION & EXPERIENCE

• Bachelor’s Degree in Marketing, Communications, Journalism or relevant discipline 
• 1-2 years experience in marketing and communications, including areas of digital and email marketing, social media and/or the web

COMPETENCIES (Knowledge, Skills, Abilities & Other Personal Attributes)

• Passion for the Alliance Mission & Core Values: A passion for public parks and environmental conservation combined with a commitment to treating others with respect, appreciating individual differences and embracing the values of diversity, equity and inclusion.   
• Ethics & Integrity: Earns the trust and respect of others through a consistent commitment to integrity, honesty and professionalism in all interactions. 
• Marketing: Strong interest in direct response marketing and e-commerce analytics; Google analytics; email marketing, search engine optimization (SEO) and social media outlets.
• Attention to Detail: Diligent attention to detail, and takes pride in consistently producing accurate, timely and quality work products.
• Self-Management: A natural results-driven, self-starter. Able to work independently and take the initiative to manage own time, priorities and the resources to achieve goals.
• Planning, Organizing & Problem-Solving: Well-organized with the ability to set priorities, meet deadlines, and manage multiple projects simultaneously, while alerting others to possible issues in a timely fashion. 
• Communication Skills: Superior written and oral communication skills. Demonstrates effective listening skills and openness to other people’s ideas and suggestions. 
• Collaboration & Teamwork: Committed to working in collaboration with others, promoting cooperation and commitment to others and being a positive team contributor. 
• Technology: Comfortable with technology, and open to learning digital and web-based platforms that support areas of responsibility including G-Suite, website CMS, email marketing and social media monitoring software.

WORKING CONDITIONS & PHYSICAL DEMANDS

• Work is normally performed in an interior office setting which does not subject the employee to any hazardous or unusual elements
• Requires use of a desktop, laptop or video display terminal and ability to identify and distinguish colors and shades of color
• Requires routine physical movements with limited physical exertion required
• Ability to communicate, receive and understand information through oral and written communication and proofread and check documents for accuracy
• Requires communicating information with co-workers, stakeholders and/or the public; reading
• Correspondence, instructions and/or technical documents; writing correspondence and/or reports and filling in forms

COMPENSATION BENEFITS

• Job Grade: 6 (Administrative Park Support)
• Salary Range: $24.00 - $25.25 per hour
• Work Hours: 40 hours per week minimum

*Pay offered is based on a number of factors including job-related knowledge, skills and experience

• The Alliance offers a comprehensive benefits package including: 

              - Medical, Dental, Vision, 

              - Supplemental Options (AFLAC, Flexible Spending Account, Dependent Care FSA Commuter Benefits, Pet Insurance)

              - 403b Contributions 2% Employer Match

Diversity Makes Us Stronger Together: Prospect Park Alliance serves park users of all socio-economic and cultural backgrounds and strives to reflect this diversity throughout our operations and in our leadership, staff, stakeholders and supporters. We know that by creating an equitable and inclusive workplace built on mutual respect and the appreciation of difference, our employees will feel safe to express themselves, voice their opinions and work together to find common ground and solutions. Integral to this vision is our longstanding commitment to provide equal employment opportunity for all employees and applicants for employment.  

Salary : $24 - $25