What are the responsibilities and job description for the Communications, Outreach and Marketing Coordinator position at The Black Car Fund?
About The Black Car Fund
The Black Car Fund (BCF) is a not-for-profit organization that provides workers’ compensation insurance, safety education, and benefits to for-hire drivers across New York State. We are committed to protecting our drivers and strengthening the industry through education, outreach, and innovative support programs.
About the Role
We are seeking a proactive and creative Communications, Outreach, and Marketing (COM) Coordinator who will focus on our external outreach efforts to join our team. This role plays a vital part in advancing BCF’s public presence, engaging the driver community, and promoting key initiatives through compelling communications and events.
Reporting to the COM Manager and Director of Operations, the COM Coordinator will support and execute a range of marketing campaigns, outreach efforts, and stakeholder communications. The ideal candidate is a strong writer, skilled in digital content creation, organized, and comfortable working in a fast-paced, collaborative environment.
After orientation, onboarding, and training, this position will be eligible for a hybrid schedule.
Key Responsibilities
Marketing & Communications
The Black Car Fund (BCF) is a not-for-profit organization that provides workers’ compensation insurance, safety education, and benefits to for-hire drivers across New York State. We are committed to protecting our drivers and strengthening the industry through education, outreach, and innovative support programs.
About the Role
We are seeking a proactive and creative Communications, Outreach, and Marketing (COM) Coordinator who will focus on our external outreach efforts to join our team. This role plays a vital part in advancing BCF’s public presence, engaging the driver community, and promoting key initiatives through compelling communications and events.
Reporting to the COM Manager and Director of Operations, the COM Coordinator will support and execute a range of marketing campaigns, outreach efforts, and stakeholder communications. The ideal candidate is a strong writer, skilled in digital content creation, organized, and comfortable working in a fast-paced, collaborative environment.
After orientation, onboarding, and training, this position will be eligible for a hybrid schedule.
Key Responsibilities
Marketing & Communications
- Draft and distribute external communications, including newsletters, email campaigns, flyers, promotional materials, and newspaper ads
- Maintain and manage external contact lists
- Track campaign performance and develop strategies to improve KPIs where needed.
- Develop creative, inclusive messaging to promote BCF’s programs and initiatives.
- Maintain a log of external communications and inquiries received by The Black Car Fund and the COM Unit.
- Assist the COM Manager in tracking the COM Unit’s annual budget.
- Plan and schedule engaging social media content across multiple platforms.
- Create and manage digital campaigns to enhance awareness and drive engagement.
- Produce multimedia content (e.g., photos, short videos, reels, stories) tailored to our diverse audience.
- Monitor social media channels and website performance, providing regular analytics reports.
- Collaborate on website updates and support the development of a new site and mobile app strategy.
- Plan, coordinate, and support outreach events including Resource Fairs, community events, and industry partner events.
- Conduct driver outreach at the BCF Driver Education Center, engaging with drivers, gathering testimonials, and collecting survey data
- Provide reports on survey data collected from Education Center attendees
- Maintain inventory and coordinate distribution of branded marketing materials for external use/outreach
- Analyze event feedback and survey results to refine outreach efforts.
- Maintain positive relationships with company partners
- Draft correspondence with stakeholders and partners, ensuring clear, consistent communication.
- Work closely with the internal Communications Coordinator on cross-departmental initiatives, such as the company's monthly heritage events, staff recognition, Customer Service Week, and other company celebrations.
- Coordinate with other departments (e.g., Auditors, Education Center staff) to ensure of accurate, accessible information and recources are provided to all staff who connect with Member bases and Covered Drivers
- Support the Director of Operations and Executive Director on special projects as needed.
- Continuously develop skills in the tools used within the department.
- Participate in external training opportunities to strengthen communication and outreach capabilities.
- Bachelor’s degree in communications, marketing, or similar, or 2-4 years of dedicated experience and work in this field.
- Driven and results-oriented
- Strong interpersonal skills and excellent customer service skills
- Excellent writing skills with an ability to seamlessly transition between professional business writing and more accessible, plain language writing, depending on the audience.
- Ability to manage multiple projects and meet deadlines while maintaining a strong attention to detail.
- Experience working with platforms such as Microsoft Office Suite, Adobe Photoshop, Canva, Doodly, Asana, and Sigma.
- Experience working with marketing platforms such as Hootsuite, Constant Contact, Linktr.ee, and Survey Monkey.
- Ability to navigate databases
- Willingness to travel primarily within the New York City metro area for outreach projects and events
- A proactive individual, capable of managing and completing tasks and projects while taking initiative.
- Responsibility for taking ownership and remaining committed to accuracy
- Ability to escalate issues to management in a timely manner
- Willingness to participate in company-hosted events
- Maintain a healthy/positive working relationship with supervision, management, a diverse organization, and clientele
- Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem-solving, analysis, and discretion; ability to handle multiple priorities simultaneously; ability to communicate matters of concern effectively; and ability to meet deadlines consistently.
- Health, Dental, and Vision, and Life Insurance (as low as $0 employee contribution).
- 401K with 100% employer match (up to 6%).
- Roth 401k
- Flexible Spending Account (FSA)
- Lifestyle Spending Account (LSA)
- Employee Assistance Program (EAP).
- Pet Discount Benefit
- Paid Vacation, Sick leave, and Personal Time.
- Professional development opportunities.
- Special interest accounts such as Calm app, Discount purchase programs
Marketing & Communications Coordinator
Prospect Park Alliance, Inc -
Brooklyn, NY