What are the responsibilities and job description for the Digital Marketing Manager, Marketing - Lakeland position at Publix?
Passionate about digital marketing with a focus on paid search (SEM) marketing? The Digital Marketing Manager will take a lead role in strategy development, campaign oversite, analysis, testing, and reporting for all enterprise-wide paid search initiatives. You’ll work with internal teams and agency partners to effectively and efficiently drive online conversions and in-store retail sales. This role will be skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms
You will join a growing Media team to develop innovative and forward-thinking digital marketing campaigns to attract and retain Publix customers in an ever-evolving omni-channel environment. Additional responsibilities include:
You will join a growing Media team to develop innovative and forward-thinking digital marketing campaigns to attract and retain Publix customers in an ever-evolving omni-channel environment. Additional responsibilities include:
- recommending and supporting digital marketing strategies that effectively implement integrated digital marketing campaigns across a variety of digital channels by partnering with internal departments and outside suppliers to lead projects and meet established deadlines
- serving as the Marketing digital channel development and implementation subject matter expert for paid search
- performance of assigned digital campaigns and projects
- effectively managing established digital channel multimillion dollar executional budgets
- promoting digital marketing through participation in department educational training and self-education opportunities
- dedicating time to marketing innovation and quality improvement
- managing special Marketing Communications related assignments
Qualifications:
- Bachelor's degree in Marketing, Advertising, Technology or Communications or equivalent experience
- At least four years of digital channel execution experience in Marketing or Advertising
- Highly skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms
- Strong understanding of digital applications / platforms (examples: mobile, web, tablet, digital and social)
- Knowledge of current and future trends in digital marketing and communications platforms and applications
- Knowledge of digital and social media analytics (Example: web analytics platforms, such as Google Analytics, Urchin)
- Knowledge of budgetary management, metrics and reporting
- Knowledge of content management and ecommerce systems
- Strong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimization
- Knowledge of video optimization for search and performance
- Knowledge of Marketing project workflow process and digital process lifecycle
- Astute attention to detail and accuracy
- Ability to demonstrate leadership skills
- Team player attitude
- Analytical skills
- Persuasiveness and negotiation Skills
- Ability to handle multiple priorities while ensuring a high degree of accuracy
- Passion for delivering great work and meaningful results
- Excellent verbal, written and presentation communication skills
- Willingness to travel up to a week at a time with overnight stays