What are the responsibilities and job description for the Senior Marketing Manager position at Renewal by Andersen?
Job Details
This is a key role that will help us align all our marketing efforts to reach our business goals together, like driving lead generation, boosting our brand, and growing our market share. You'll have the chance to lead our talented team of department managers, providing them with direction, support, and a clear vision for success. This role will take place in-office at our headquarters in Renton, WA with the opportunity for a hybrid work schedule that focuses on a healthy work-life balance.
At Renewal by Andersen, we pride ourselves on being a leader in the window industry, and we're excited to find like-minded individuals to join us as we grow. We were honored to be recognized by Forbes as one of the best employers for women and named one of America's greatest workplaces by Newsweek. We're continuously expanding and would love for you to bring your talent to our amazing team!
To share a little about the amazing people you'll be working with, our marketing team has received a nomination for the Outstanding Marketing Leadership Diamond Award in 2025, a prestigious honor in the Renewal by Andersen community. Plus, our Direct Marketing Team in Washington has also been nominated for the Team of the Year in 2025! These accolades are just a glimpse of the many honors our marketing team has earned, and they really reflect the dedication and support we have for one another in our work.
What you'll be doing in this role:
Leadership and Team Development:
Oversee and provide strategic direction for the Traditional, Digital, and Creative Marketing departments.
Mentor and support department managers, fostering professional growth and high performance.
Cultivate a collaborative and innovative culture that drives excellence.
Strategic Planning and Execution:
Develop and implement a comprehensive marketing strategy that integrates traditional, digital, and creative efforts.
Align marketing initiatives with broader business objectives, ensuring seamless execution.
Lead quarterly and annual planning sessions to refine strategies and set priorities.
Performance Monitoring and Optimization:
Establish and monitor KPIs across all marketing functions, ensuring alignment with business goals.
Leverage data insights to optimize campaigns and resource allocation.
Report on the effectiveness of marketing efforts to senior leadership, providing actionable recommendations.
Continually assess the efficiency and effectiveness of marketing investments
Budget and Resource Management:
Manage the overall marketing budget, ensuring efficiency and ROI.
Allocate resources effectively across departments to maximize impact.
Cross-Functional Collaboration:
Partner with Sales, Operations, and other key departments to align marketing strategies with company priorities.
Collaborate on strategies to drive a successful demo rate
Innovation and Continuous Improvement:
Stay updated on industry trends and emerging technologies to identify new opportunities.
Drive creative and innovative approaches to enhance customer engagement and brand differentiation.
Benefits:
Competitive salary and performance based bonuses
Medical, Dental, Vision, and supplementary benefits
PTO at an accrual rate that equals 112.08 hours in a calendar year
8 Paid Holidays PLUS a holiday off of your choice
401k with impressive employer match
Opportunities for professional development and career growth
A vibrant and collaborative company culture that values creativity and innovation
Company sponsored outings, team building events, and volunteer opportunities
Qualifications:
Education:
Bachelor's degree in Marketing, Business Administration, or a related field.
Experience:
7 years of experience in marketing, with a proven track record of managing cross-functional teams.
Demonstrated success in leading Traditional, Digital, and Creative marketing initiatives.
Experience managing large budgets and aligning marketing strategies with overall business goals.
Skills:
Strategic mindset with strong analytical and decision-making abilities.
Expertise in traditional and digital marketing practices, as well as creative campaign development.
Advanced proficiency in analytics platforms, CRM systems, and marketing automation tools.
Exceptional leadership and team-building skills.
Outstanding communication and presentation skills.
Salary Description
130k-145k/annually
