What are the responsibilities and job description for the Creative Director Social position at Robert Half?
We are seeking a Social Creative Director to support our Social Editorial Team. This is a long-term opportunity for a dynamic and innovative thinker with expertise in crafting social-first campaigns, creating impactful content, and leading creative executions that build engagement and brand awareness.Key Responsibilities:• Creative Leadership: Develop and execute compelling, innovative, and audience-centric social media content and campaigns across always-on calendars and full-funnel initiatives.• Brand Consistency: Ensure a unified and cohesive brand voice and message across all social platforms and client products, aligning with the overarching strategy.• Collaboration: Partner closely with the client’s in-house maker team, creative agencies, freelance talent, and production collaborators to turn bold concepts into real-world success stories.• Cross-Functional Integration: Work with marketing, creative, and product teams to ensure social campaigns are integrated into broader marketing frameworks and objectives.• Trend Leadership: Stay informed about emerging trends and industry best practices in social media to continuously refine and position our creative approach as cutting-edge.• Analytics & Optimization: Analyze campaign metrics to evaluate performance, ensure alignment with business goals, and provide data-driven recommendations for improvement.• Junior Talent Mentorship: Guide junior creatives through direction, feedback, and mentorship to maintain high-quality output.• Concept Development: Ideate and develop creative concepts for social content and campaigns that resonate with target audiences.• Compliance & Alignment: Ensure that content aligns with brand guidelines and adheres to any legal or regulatory requirements.• Platform Exploration: Identify and recommend opportunities for client growth through new and emerging platforms or trends.
Salary : $160,000 - $200,000