What are the responsibilities and job description for the Email Marketing Manager position at Robert Half?
We are looking for a skilled Email Marketing Manager to oversee the development and execution of email marketing campaigns that drive engagement and results. In this role, you will collaborate with cross-functional teams to optimize campaign performance and ensure alignment with overall marketing goals. If you have a strong background in email marketing and a passion for data-driven strategies, we want to hear from you. Salesforce Marketing Cloud experience highly preferred. Must be commutable to the client location 3-4 days per week.Responsibilities:• Develop and implement email marketing campaigns to engage audiences and meet business objectives.• Collaborate with internal teams to design visually appealing and effective email templates.• Monitor and analyze campaign performance, leveraging insights to improve future strategies.• Utilize Salesforce Marketing Cloud to manage and execute email campaigns.• Conduct A/B testing to optimize email performance and inform data-driven decisions.• Ensure email campaigns are aligned with brand guidelines and target audience preferences.• Generate detailed performance reports and provide actionable recommendations.• Stay updated on industry trends and best practices to enhance email marketing efforts.• Troubleshoot and resolve issues related to email campaign execution.
Salary : $75,000 - $85,000
