What are the responsibilities and job description for the Marketing Manager position at Robert Half?
Robert Half is seeking a talented and experienced Marketing Manager for our client in Kalamazoo. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services. Responsibilities: Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.Conduct market research to identify customer needs, trends, and competitors' activities.Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.Manage the marketing budget and allocate resources effectively to achieve marketing goals.Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.Present marketing strategies and campaign results to stakeholders and management.
Marketing Manager, Pursuit Marketing
Suffolk -
Boston, MA
Junior Marketing Representative
P.E.A.K. Marketing -
Peabody, MA
