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Reputation Specialist, Digital Listening
Digital Content Team
Schedule: Full-time | Monday–Friday | Some on-call evenings/weekends for crises
Type: Contract-to-hire (CTH) – Initial 3-month contract
Start: ASAP preferred
We're looking for a Reputation Specialist to join our Digital Content Team. This is a unique opportunity for a hybrid role, split equally between digital listening/crisis monitoring and proactive social media engagement. You’ll be a key player in launching one of the leading digital listening centers in the healthcare industry.
About the Role
This role is for a self-starter who thrives in both reactive and proactive digital work. You'll work closely with two teams, balancing real-time issue detection with community engagement. The ideal candidate will be comfortable monitoring listening dashboards throughout the day with a high level of focus, identifying potential risks, and escalating them as needed. You'll also use these insights to find opportunities for positive brand conversations and meaningful engagement with online audiences.
Responsibilities
Digital Listening
- Monitor listening dashboards and topic profiles, including platforms like Meltwater and Sprout.
- Watch for brand risks or emerging issues and escalate them in real time.
- Maintain and refine listening queries and distribution lists.
- Contribute to larger listening efforts for complex or high-stakes events.
- Assist in generating performance reports.
Community Engagement
- Leverage listening insights to identify opportunities for positive outreach.
- Collaborate with partner brands and digital communities to position the brand positively.
- Respond to comments and online posts with both templated and custom replies.
- Use social media management platforms to join relevant, timely conversations.
- Explore new ways to engage with digital conversations and showcase brand values.
Ideal Candidate
- Has an equal interest in both crisis monitoring and positive community engagement.
- Is a self-starter who can work independently but also collaborate cross-functionally.
- Possesses strong digital fluency, with experience using tools like Sprout, Meltwater, or similar platforms.
- Can identify key online conversations and suggest engagement strategies.
- Remains calm under pressure, especially during crisis moments.
Preferred Backgrounds
- Experience in emergency or crisis communications, law enforcement, or the military.
- Experience in copywriting, community management, or social media engagement.
- Prior work with healthcare brands or sensitive, consumer-facing topics.
Position Details
This is a full-time, Monday–Friday role with some on-call evenings and weekends for crisis situations. While this is primarily a remote position, occasional in-person support (about 1–3 times per month) may be required.
Are you ready to help build a cutting-edge digital listening center?
